What types of videos work best for schools and the education sector?

The most effective formats include promotional brand films, virtual open day videos, student and staff testimonials, and animated explainer videos. Multi-academy trusts often use a combination of these to drive student admissions, while universities and online course creators rely heavily on structured e-learning videos and micro-learning modules for social media engagement.

Are videos effective for e-learning, online courses, and explainer content?

Yes. Educational research has consistently shown that well-designed multimedia learning improves understanding by combining visual and verbal information. Video allows complex concepts to be explained step by step, while animated explainers are particularly useful for demonstrating abstract, scientific, or technical subjects that are difficult to communicate through text or live-action footage alone.

What should be included in a school open day or admissions video?

A high-converting admissions video should feature three core elements: dynamic footage of your facilities and learning environment, authentic testimonials from current students and parents, and a clear message defining your school's unique culture and values. Every video should conclude with a distinct call to action, such as booking a tour or registering for your open day.

Can video production assist with student and staff recruitment?

Absolutely. Peer-led testimonial videos create an emotional connection that data and statistics alone cannot match, making them highly effective for student recruitment. For teacher and staff recruitment, video allows you to showcase your school's supportive working environment, modern facilities, and career progression opportunities to attract top educational talent.

How long does it take to produce a school promotional video?

A typical school promotional video takes between three and six weeks from the initial brief to final delivery. This includes concept strategy, scripting, on-site filming, and post-production editing. Because we align production with the school calendar, term dates, and exam timetables, we ensure a structured process that stays on track.

Can video production take place during a normal school day?

Yes. Filming during a live school day is often the best way to capture authentic classroom interactions, teaching styles, and the genuine atmosphere of your campus. Having filmed in schools, colleges, and universities across the UK for over 20 years, our crew works around active timetables to minimise classroom disruption.

How do you film in schools while ensuring student safety and safeguarding compliance?

Safeguarding is our highest priority. Our production team holds enhanced DBS checks and works directly with your school's Designated Safeguarding Lead (DSL) before filming begins. We strictly adhere to your institution's photography and filming policies, verify parental consent for every student appearing on camera, and manage all footage in line with data protection and safeguarding requirements.

How often should education providers update their video marketing content?

We recommend refreshing your core promotional or prospectus videos every two to three years, or sooner if there is a significant change in leadership, curriculum, or campus facilities. Short-form social media content, event highlights, and student testimonials should ideally be created every term to keep your digital platforms active and support ongoing admissions campaigns.

How much does a school promotional or educational video cost?

Educational video production at Reels in Motion typically starts from £1,250. The total investment depends on the scale of the project, the number of filming locations, and whether advanced elements such as drone footage or bespoke animation are required. Multi-academy trusts often bundle promotional films with social media assets to maximise value and budget.

Can academy trusts use video marketing across multiple school locations?

Yes. Multi-academy trusts use video marketing to establish a cohesive brand identity and shared vision across the trust while allowing individual primary and secondary schools to showcase their unique character. This approach is particularly effective for trust-wide teacher recruitment campaigns and coordinated admissions marketing.

How do schools measure the return on investment (ROI) of a video?

Success should be measured directly against the video's objective. For admissions and marketing videos, track open day registrations, prospectus downloads, enquiries, and application numbers. For e-learning or online course content, monitor learner completion rates and knowledge retention. For social media campaigns, measure watch time, click-through rates, engagement, and content shares.

What types of video marketing work best for construction companies?

Construction companies can use video across the entire customer journey, from construction timelapse videos and project case studies to installation videos, product demonstrations, corporate films and recruitment content. These formats can showcase completed projects, demonstrate technical expertise, communicate complex processes and build credibility with clients, architects, contractors and procurement teams.

What is a construction timelapse video and how can it benefit a construction project?

A construction timelapse video condenses weeks or months of site activity into a short, engaging film, showing the development of a project from groundwork through to completion. It is particularly effective for demonstrating progress, creating social media content, documenting major projects and providing clients or stakeholders with a visual record of the build.

Can you create installation videos for construction products and equipment?

Yes. Installation videos provide clear, step-by-step guidance on how construction products, systems or equipment should be installed and used. They can support installers, contractors and customers while reducing reliance on lengthy written instructions, making them particularly valuable for technical products where demonstrating the correct installation process visually can improve understanding.

Can you create product demonstration videos for construction and building products?

Yes. Product demonstration videos can show construction products, materials, systems, machinery and equipment in real-world applications. We can demonstrate how a product works, highlight its key benefits and show installation or application processes, helping manufacturers communicate technical information clearly to contractors, architects, distributors and potential customers.

Can you create construction project case study videos?

Absolutely. Construction case study videos combine on-site footage, interviews, project photography, drone filming and before-and-after visuals to tell the story behind a completed project. They can showcase your capabilities, overcome potential buyer objections and provide valuable proof of your expertise when promoting future projects, tenders and proposals.

How can video support marketing for construction companies?

Video can help construction companies demonstrate their expertise, showcase completed projects and differentiate themselves in a competitive market. From construction advertising and social media content to website case studies and tender presentations, professionally produced video gives potential clients a more engaging way to understand your capabilities, people and previous work.

Can construction videos be used for tenders and business development?

Yes. A professionally produced construction video can strengthen tender submissions, presentations and business development campaigns by visually demonstrating your capabilities, facilities, workforce and previous projects. Video can communicate scale, technical expertise and project outcomes quickly, helping decision-makers understand what makes your construction business different.

How do you safely film on an active construction site without disrupting the project?

Construction sites require careful planning, particularly when filming around active machinery, vehicles, workers and changing site conditions. We work with your team during pre-production to identify safe filming areas, understand site requirements and schedule filming around construction activity, allowing us to capture the project without unnecessarily disrupting your operations.

What health and safety requirements do your film crews follow on construction sites?

We follow the health and safety requirements of each construction site and complete the appropriate risk assessments and RAMS (Risk Assessments and Method Statements) where required. Our crew will also follow site-specific induction procedures and wear the appropriate PPE, ensuring filming is carried out safely and professionally.

Can you film construction sites at different stages of a project?

Yes. Filming a construction project at multiple stages can create a powerful visual story, from groundworks and foundations through to installation, structural development and final completion. We can plan a series of filming visits or use fixed-position timelapse equipment to document progress over an extended period.

Can you use drones to film construction projects?

Yes. Drone filming can provide aerial perspectives that are particularly valuable for construction marketing, showing the scale, location and progression of a development. Drone footage can be incorporated into project case studies, construction timelapse films, corporate videos, social media content and advertising, subject to suitable operating conditions and permissions.

What is the average cost of professional construction video production?

Construction video production starts from £1,250, although every project is scoped around its specific requirements. Costs can vary depending on filming days, locations, crew requirements, drone filming, interviews, timelapse installations, animation and the number of final videos or social media edits required.

How long does a construction video take to produce from brief to delivery?

A typical construction video takes around 6 weeks from initial brief to final delivery, depending on the scale and complexity of the project. Construction timelapse projects can require a significantly longer production period because cameras may need to remain on-site for weeks or months to capture the full development.

How long should a construction marketing video be?

The ideal length depends on where the video will be used and who will watch it. Social media videos often work best under 60 seconds, while construction case studies and corporate films typically benefit from 1–3 minutes. Installation videos, technical demonstrations and training content can be longer when viewers need detailed information.

What information do you need from us to start a construction video project?

We'll need to understand your project, objectives, target audience, key messages, filming locations, site access and desired deliverables. We'll discuss these during a discovery call and use them to build the right production approach. Our guide to writing a video marketing brief can also help you prepare.

Can you create construction advertising for TV and online platforms?

Yes. We can produce construction advertising for TV, streaming platforms, social media and digital campaigns, adapting the creative and duration to suit each channel. Construction advertising can be used to promote your services, completed projects, products, developments or wider brand, helping you reach potential customers beyond traditional construction marketing channels.

Video Animation

Captivating audiences with the power of video animation.

Incorporating animations, video animation, and infographics into your marketing strategy is a cost-effective yet impactful approach that allows for clear and engaging communication. Rather than investing heavily in a live-action film showcasing a complex process, opting for an animated alternative can provide the same level of detail at a significantly lower expense. These visual mediums are adaptable for different demographics and international audiences, enhancing their utility across various marketing initiatives. Reels in Motion houses a proficient in-house video animation team equipped to manage all aspects of production, from initial concept development and storyboarding to scriptwriting, animation creation, and final delivery.

What Are Video Animation Services?

Video animation services in the UK, involve the creation of engaging animated content to communicate ideas, tell stories, or promote products. By relying on illustrated, computer-generated, or 3D visuals rather than live-action footage, our video animation services bring concepts to life with exceptional creativity.

Video Animation simplifies complex ideas, making abstract concepts easy to understand for employees, customers, and students, while keeping them visually engaging. Common uses include explainer videos, product demos, corporate training, and educational content. Animation offers businesses, educators, and creators the tools to captivate and engage diverse audiences.

Reels in Motion provides tailored video animation services aligned with organisational, educational, and marketing goals. From motion graphics to 3D animation, we bring ideas to life with expertise and impactful results.

Why Use Animation?

Flexible Storytelling

Animation enables brands to craft unique narratives and visual styles for product launches, marketing presentations, and dynamic educational content that captivates diverse audiences.

Clear Communication

Animated content simplifies complex ideas into digestible visuals. Educators use it for e-learning, while businesses showcase product features and workflows in training videos.

Improved Engagement

Animation holds attention longer than static visuals or text. Businesses use animated explainer videos on platforms like Instagram, TikTok, and YouTube to boost brand awareness and drive customer action.

Cost Efficiency

Animation avoids costly sets, actors, and shoots, offering a budget-friendly alternative for startups, small businesses, and educators. Its timeless appeal ensures lasting relevance.

Our Video Animation Process

Our video animation production process is structured to prioritise efficiency, creativity, and quality.

We begin with concept development, defining objectives, audiences, and key messages. Followed by scriptwriting to craft a clear and engaging narrative. Storyboarding then provides visual previews of the video’s structure and flow.

During design and animation, graphics, custom characters, and motion bring your ideas to life.

In the final stages, audio production adds professional voiceovers, soundtracks, and effects to ensure resonance with your target audience.

This seamless workflow enables us to create high-quality videos that elevate your brand’s storytelling, simplify product demos, and enrich educational content across a range of platforms.

Click the button below to discover how our tailored process can help achieve your growth targets.

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Types of Video Animation

Here are the types of animated video services we provide tailored to your business and target audience:

Explainer Videos: Simplify complex concepts with clear, easy-to-follow visuals, ideal for introducing new products or services.
Motion Graphics: Highlight professionalism in corporate presentations, using animated text and visuals to enhance communication and engagement.
3D Animation: Create lifelike visuals for product demos, architectural designs, or scenarios requiring realism and precision.
Whiteboard Animation: Present ideas through hand-drawn illustrations, simulating real-time drawing effects that are perfect for educational content.
Stop-Motion Animation: Add a tactile, handmade aesthetic for brands seeking unique, distinctive content with a creative edge.

Corporate

Marketing

Promotional

Our recent Animation projects

Tinsdills Solicitors

Animation

FFS

Promotional Film

Press Red

Promotional Film

Open Space Concepts

Drone

Aspire Housing

Lila Connect

Drone

Frequently Asked Questions

Capabilities, Formats & Strategic ROI

How can animation video services help my business?

Animated video makes complex ideas easier to understand and showcases products or processes that are hard to film.

It’s also incredibly versatile, working across websites, social media, presentations and training materials.

Animated video explainers, like the one we did for Slicker Recycling recently, also give you creative freedom to project your message in a more memorable way, without the cost and logistics of a traditional camera shoot.

What industries tend to see the most benefit from animated video services?

Technical, high-risk and data-heavy industries like medical and healthcare, manufacturing, health and safety, cyber security, or farming benefit a lot from animated video. We have numerous clients in the software and tech sectors.

But don’t let that stop you. If you’re not in one of those sectors, animated video is an incredibly effective tool for delivering complex information – like the importance of stem health in oilseed rape cultivation.

Think things like sales info, product understanding, brand awareness, safety and training purposes. We even created an effective animation on the importance of water conservation for Unified Water.

Our video animation team can then bring this to life and explain the software or process in a clear and concise film.

What types of animated videos can you create?

There’s more to animation than cartoon characters! Our animation services include explainer videos, motion graphics, 2D and 3D animation, whiteboard animation and stop-motion.

Each style has its strengths, from bringing statistics to life to showcasing products. We’ll help you choose the right approach for you.

When should I choose animation instead of live-action video?

Animation is ideal for explaining technical concepts, visualising ideas or demonstrating difficult processes that are tough to capture on camera. Think complex software, manufacturing processes or products that haven’t been built yet.

Live-action video is brilliant for showcasing real people and places, too. Potentially making it ideal for any live events you have coming up. We’ll help you decide whether animation, live action or a combination of both is right for your project.

What makes a good explainer video agency?

A good explainer video agency makes complicated messages simple without losing the important details.

That means understanding your audience, identifying the key message and building a clear story around it. At Reels In Motion, we combine thoughtful scripting and engaging visuals to create animated video explainers that hold attention, communicate value and help viewers understand why your product or service matters.

How do I choose the right video animation company?

Look for a video animation company that understands your business goals, not just how to create impressive visuals.

Check their portfolio, creative process and approach to scripting and revisions.

At Reels In Motion, we combine creative storytelling with professional production expertise to develop animations that reflect your brand, engage your audience and have a clear purpose.

What should I look for when comparing animated video production companies?

Look beyond the showreel when comparing animated video production companies.

Consider their portfolio, experience, animation styles and understanding of your marketing goals. It’s also worth checking what’s included in the quote, from scripting and voiceover to revisions and final video formats. The right partner will help you find the best solution for your needs and budget.

On-Site Filming, Logistics & Safety

What does animated video production involve?

Animated video production typically starts with understanding your objectives and audience. From there, we develop the concept, script and storyboard before designing and animating the visuals.

Voiceover, music and sound effects can then bring everything together. You’ll have opportunities to review the work at agreed stages, helping ensure the finished video reflects your brand and communicates your message clearly.

What do animated video production services include?

Animated video production services can cover everything from initial concept development to final delivery.

Depending on your project, this may include scriptwriting, storyboarding, illustration, 2D or 3D animation, voiceover, music and sound design. We tailor the process to your objectives and how you plan to use the finished video.

Pricing, Timelines & Project Scoping

How much do video animation services cost?

The cost of your animate video project depends on the length, complexity and style of your animation.

Simple motion graphics generally require less work than detailed 3D animation with custom characters and environments.

But, don’t worry, we’ll discuss your objectives, ideas and budget before recommending an approach, helping you create an effective animation without paying for unnecessary extras.

How long do video animation projects take?

Most video animation projects take several weeks from initial planning to final delivery. However, simpler animations can be completed sooner.

The timeline of your project depends on scripting, storyboarding, animation complexity and feedback. But we’ll give you the freedom to decide how much of this you handle. Giving you a completely bespoke approach, suited to your business and project.

Can you combine video production and animation?

Absolutely! Combining video production and animation gives you the best of both worlds.

Film a real person explaining a concept, then use motion graphics to illustrate key points, highlight statistics or demonstrate how a product works.

This approach combines authentic footage with engaging visuals, helping make complex information easier to understand.

How do I get started with animated video creation?

You don’t need a finished script or a fully formed idea to get started!

Tell us what you’re trying to explain, promote or achieve, and we’ll help shape the concept. We’ll discuss your audience, key messages, preferred style and budget before developing a plan. Whether you have a rough idea or a detailed brief, we’ll guide you through animated video creation from start to finish.

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Frequently Asked Questions

Why would I choose animation over live action?

Good question and there can be many reasons, and Reels in Motion would always advise if animation was a better approach than life action. A couple of examples would be if you are trying to detail and explain a highly technical pieces of software or in-depth manufacturing process where filming may not be suitable. Our animation team can then bring this to life and explain the software or process in a clear and concise film.

Are there other benefits to animation over live action?

Some other advantages of using animation rather than live action are that animations can be produced in a tighter schedule. Changes are easier to make should the film need an altering in the future, maybe new branding, new legislation or a change in personal. These would require minimal work compared to a live action film that would require new shoots and full edit.

Is animation a much more expensive approach?

It completely depends. If the live action brief was a 5-day, multi-location with actors against a 90-second animation, then the animation would certainly have a low budget. However, if the live action film was a piece to camera in one location and the animation was 5 minutes and had a high profile, well recognisable voiceover then the animation would have the higher budget. A good production team will guide you and should advise you on what will get you the best results.

Are there industries that animation works well for?

At Reels in Motion, we tend to find that industries that are process lead or data heavy benefit the most from an animation approach. We have numerous clients in the software and tech sectors. These clients use animation as a tool to deliver complex information about the business either for a sales tool or training and development. Manufacturing is also a sector that we find benefits from an animation film.

Animation team can then bring this to life and explain the software or process in a clear and concise film.

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FREE Video Marketing Review

Video Animation

Captivating audiences with the power of video animation.

What Are Video Animation Services?

Why Use Animation?

Flexible Storytelling

Clear Communication

Improved Engagement​

Cost Efficiency​

Our Video Animation Process

Types of Video Animation

Corporate

Marketing

Promotional

Our recent Animation projects

Frequently Asked Questions

Capabilities, Formats & Strategic ROI

How can animation video services help my business?

What industries tend to see the most benefit from animated video services?

What types of animated videos can you create?

When should I choose animation instead of live-action video?

What makes a good explainer video agency?

How do I choose the right video animation company?

What should I look for when comparing animated video production companies?

On-Site Filming, Logistics & Safety

What does animated video production involve?

What do animated video production services include?

Pricing, Timelines & Project Scoping

How much do video animation services cost?

How long do video animation projects take?

Can you combine video production and animation?

How do I get started with animated video creation?

Frequently Asked Questions

Why would I choose animation over live action?

Are there other benefits to animation over live action?

Is animation a much more expensive approach?

Are there industries that animation works well for?

Services

About

Work

Improved Engagement

Cost Efficiency