- VIdeo Animation
VIDEO ANIMATION
Captivating audiences with the power of animation.
Incorporating animations, animated videos, and infographics into your marketing strategy is a cost-effective yet impactful approach that allows for clear and engaging communication. Rather than investing heavily in a live-action film showcasing a complex process, opting for an animated alternative can provide the same level of detail at a significantly lower expense. These visual mediums are adaptable for different demographics and international audiences, enhancing their utility across various marketing initiatives. Reels in Motion houses a proficient in-house video animation team equipped to manage all aspects of production, from initial concept development and storyboarding to scriptwriting, animation creation, and final delivery.
Why Use Animation?
Grab Attention
Instantly eye-catching to grab your viewers’ attention and help you stand out.
Simplify Complexity
Allowing to simplify complex concepts by visualising them in a clear, concise manner.
Increase Engagement
This can lead to longer viewing times and a higher likelihood of conversion.
Enhance Brand
Incorporating brand elements such as logos and colours, reinforces your brand identity.
Our recent Animation project
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Frequently Asked
Questions
Why would I choose animation over live action.
Good question and there can be many reasons, and Reels in Motion would always advise if animation was a better approach than life action. A couple of examples would be if you are trying to detail and explain a highly technical pieces of software or in-depth manufacturing process where filming may not be suitable. Our animation team can then bring this to life and explain the software or process in a clear and concise film.
Is animation a much more expensive approach.
It completely depends. If the live action brief was a 5-day, multi-location with actors against a 90-second animation, then the animation would certainly have a low budget. However, if the live action film was a piece to camera in one location and the animation was 5 minutes and had a high profile, well recognisable voiceover then the animation would have the higher budget. A good production team will guide you and should advise you on what will get you the best results.
Are there other benefits to animation over live action.
Some other advantages of using animation rather than live action are that animations can be produced in a tighter schedule. Changes are easier to make should the film need an altering in the future, maybe new branding, new legislation or a change in personal. These would require minimal work compared to a live action film that would require new shoots and full edit.
Are there industries that animation works well for.
At Reels in Motion, we tend to find that industries that are process lead or data heavy benefit the most from an animation approach. We have numerous clients in the software and tech sectors. These clients use animation as a tool to deliver complex information about the business either for a sales tool or training and development. Manufacturing is also a sector that we find benefits from an animation film.
Animation team can then bring this to life and explain the software or process in a clear and concise film.
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