Targeted
TV Advertising
Targeted TV Adverts, Telling Your Story to Those Who Matter
Quality, full-service Connected TV ads created by an expert team in just three weeks.
Remember when TV advertising meant spending six figures to show an ad to millions of people who weren’t even in your target market? Those days are officially over.
At Reels In Motion, we utilise our decades of video production experience to create Targeted TV Advertising that helps ambitious businesses and agencies like you skip the “spray and pray” approach to land directly in front of your ideal customers on the biggest screen in the house.
Whether you want to dominate Sky AdSmart, pop up on Netflix, or lead the charge on YouTube adverts, we handle the creative, the compliance, and the strategy. All in as little as three weeks.
What is Connected TV (CTV)?
(And why should you care?)
In simple terms, CTV (Connected TV) relates to all your devices that connect to the internet and allow you to stream video content. You’ll likely already have a house full of CTV devices – think Smart TVs, streaming sticks, or gaming consoles.
CTV advertising allows you to deliver video ads (very similarly to traditional TV advertising) through the streaming services available on these devices. The key difference? It’s actually targetable and trackable.
So, what is Connected TV advertising going to do for your video marketing ROI?
Because it allows you to target viewers based on everything from their postcode to household income, interests (from pet lovers to DIY enthusiasts), and even buying behaviours, you’ll be able to gain much clearer insight into who your advert was delivered to and whether they later visited your website or social media channels. Powerful stuff.
Compared to linear TV advertising, where you spend big budgets to reach millions of viewers (many of whom may not be relevant), Connected TV allows you to reach your ideal audience and measure campaign performance much more effectively.
With better targeting and clearer performance data, CTV makes television advertising feel far more accountable within your marketing strategy, rather than just a brand-awareness exercise. Plus, it’s a great way to justify that all-important marketing spend to the big bosses.
Our Complete Targeted TV Advertising Services
We create CTV advertising strategies that drive online sales, boost brand awareness and, crucially, get you more of that sweet, sweet ROI! But how do we do it and where?
- Sky AdSmart Production: We’re experts in creating content specifically for the gold standard of addressable TV.
- VOD & Streaming Ads: Reach your audience with stunning ads on high-value platforms like ITVX, 4OD, Netflix, and Amazon.
- Programmatic TV Ads: Instead of manually buying TV ad slots, programmatic advertising uses automated technology and audience data to secure the right ad placements in real time. No “hit and hope” strategy – just smarter, data-driven decisions that make your budget work harder.
- YouTube Adverts: We curate high-conversion video content for the world’s second-largest search engine.
The Reels In Motion Approach to TV Advertising
We know you’re busy growing a business. So, you don’t need a production partner that moves at a snail’s pace. We also know that you don’t want to sprint through the creation process to end up with a CTV advert that doesn’t match your brand. That’s why our video marketing services and ad strategy approach are built different:
Zero Red Tape
The word “Clearcast” gives most people a headache. Not us. As regulatory experts, we handle all the boring legal bits and industry compliance.
Award-Winning Creativity
With decades of experience, we have the connections to unique locations, professional actors, and top-tier animators. Leaving you with an ad you’re proud of.
Fast Track to Success
We’re nimble, expertise-heavy, and focused. We can take you from our first “Hello” to a finished, high-quality video release in no time.
Our Simple and Supportive 5-Step Targeted TV Ad Service
We’ve stripped away the complexity of traditional broadcasting to create a streamlined, high-speed pipeline to the big screen. Here is how we take you from a “good idea” to a “prime-time slot” in record time:
1. The Strategy
We start with a deep-dive session (over a coffee or Zoom – you choose) to define your audience. Whether we’re targeting high-income households in the Midlands or dog owners who love a period drama, our CTV advertising strategy ensures your budget is surgically applied to find exactly the right people.
2. The Creative
Our award-winning production team take care of your TV advert video production, including scripts, storyboards, and shoots.
3. The Compliance
We’ll also handle the heavy lifting of Clearcast and compliance from day one, meaning you never have to worry about jumping through regulatory hoops.
4. The Launch
Once your ad is polished to perfection, we work with the relevant parties to handle the technical delivery across the Connected TV ecosystem. From programmatic TV ads on Netflix and Amazon to high-impact YouTube adverts, we’ll organise the uploads with our third-parties so you don’t have too.
5. The Aftercare
Just like with our social media video production services, we offer complete care – beyond simply delivering stunning TV ads. We don’t just hit “go” and walk away; we provide real-time optimisation alongside our partners to ensure your campaign meets its KPIs and delivers clear, trackable ROI. Because we believe aftercare is as important as production experience.
View Our Connected TV Advertising Projects
Contact us
We bring your ideas to life with a personal touch, thanks to a team dedicated to capturing your vision and crafting videos that genuinely reflect your brand.
With over two decades of experience, we’ve had the privilege of supporting numerous businesses like yours.
Give us a call today on 01782 454054 or get in touch at hello@reelsinmotion.co.uk
Frequently Asked Questions
Why Choose Reels In Motion TV Ad Services?
Why trust us with your brand’s big moment? Simply put, we’ve spent decades perfecting the art of making an impact. As a Televisual Top 50 UK production company, we bring national-level quality to every project, regardless of your budget.
Need it fast? We’re the industry sprinters, moving from our first “hello” to a finished, high-quality video release in just three weeks. And if you’re worried about red tape, relax. We’re regulatory experts who handle all the Clearcast and BCAP compliance for you, we don’t just make ads; we make sure they actually air and get results.
We’re a true one-stop shop. With an in-house animation suite, drone pilots, and a deep contact list of professional actors, everything stays under one roof. From global giants like JCB and Royal Doulton to ambitious SMEs like Slicker Recycling, we speak your language and we’re ready to get you on screen.
Is CTV Advertising Expensive?
Not anymore! Because you only pay to reach your specific audience, the “wasted” spend is gone. This makes Connected TV advertising accessible for businesses of almost any size.
Can You Work With My Marketing Agency?
Absolutely. We’re a video marketing agency ourselves, so we love supporting other agencies as their specialist production arm, providing the high-end kit and regulatory knowledge they need to make their clients shine.
What Platforms Can We Target?
Everywhere that matters. From Sky AdSmart and ITVX to YouTube adverts and the new ad-supported tiers on Netflix and Disney+.