- Promotional
Promotional Video Production
You have one chance to impress your next customer, don’t waste it!
Promotional videos are an indispensable marketing tool in today’s digital age, where video reigns supreme as the most effective medium for communication. Organisations worldwide are harnessing the power of video to engage their audiences, both internally and externally. The significance of video communication has been further accentuated in the post-pandemic world, where virtual interactions have become the norm. Reels in Motion has a proven track record of creating impactful promotional films for industry giants like JCB, Michelin, Barclays, and Land Rover, as well as emerging businesses recognising the value of video marketing. With our expertise, we ensure that your promotional video captures the essence of your brand, products, or services, setting you apart in the competitive market. Trust us to deliver compelling video content that resonates with your target audience, driving long-term success in your marketing efforts.
What is Promotional Video Production?
Promotional video production creates engaging video content that helps businesses, brands, and organisations market their products, services, and campaigns effectively. These videos capture attention, communicate key messages, and drive audience engagement, making them an essential tool for marketers, sales teams, and brand strategists in digital marketing.
Promotional videos are dynamic and visually compelling, designed for maximum impact across multiple platforms, including websites, social media, email campaigns, and paid advertising. They help startups, enterprises, and e-commerce businesses establish credibility, connect emotionally with audiences, and increase conversions through strategic storytelling and high-quality production.
Click the button below to grab a chat with one of our experienced videographers about your promotional video project.
Benefits of Promotional Video Production
Promote Service
Show the quality of your offering and increase sales with promotional video that showcases you best.
Build Trust
Letting your loyal customers promote your business first hand is the best way to market.
Showcase Products
Take your products to the customer through promotional video content.
Broader Reach
Promotional videos expand audience reach across websites, social media, and digital ads.
Strengthen Brand
High-quality promo video content reinforces brand identity by combining storytelling, consistent visuals, and emotional impact.
Increase Profile
We tell your story, because there's no point being the best kept secret.
Promotional Video Production Case Studies
Understanding the Promotional Video Production Process
Understanding the promotional video production process is crucial for aligning business goals and creating content that resonates with your target audience. A successful promotional video involves three key stages: pre-production, production, and post-production.
Here is our promotional video production process:
- Pre-Production – Planning, scripting, and storyboarding shape the video’s concept, messaging, and visual style.
- Production – Filming takes place, capturing high-quality footage with professional equipment and direction.
- Post-Production – Editing, sound design, and special effects refine the raw footage into a compelling final product.
Reach out to our friendly and knowledgeable team today to discover how promotional video production could help take your business to the nest level
Types of Promotional Videos We Produce
Here are the types of promotional videos we produce for brands:
- Brand Films: Showcase your company’s story, mission, and values in an engaging format.
- Product Demos: Highlight key features and benefits through clear, visually appealing product demonstrations.
- Social Media Ads: Short, impactful videos designed for platforms like Facebook, Instagram, and YouTube.
- Event Videos: Capture key moments from corporate events, trade shows, product launches, and conferences.
- Testimonial Videos: Build trust with real customer experiences and success stories – like this one from Aerocloud.
Our expert production team ensures each video aligns with your marketing goals, delivering high-quality results that drive engagement and conversions.
Promotional Video Production
FAQs
What should my video marketing budget be for the year?
That depends on the objectives you have for the video content and the ROI you are looking to achieve. If one new customer acquisition generates £5,000 and the promotional film budget was £15,000 you will see a very quick return as long as the production company has delivered to generate those new customers.
Is a promotional video a good place to start if video marketing is new to us.
In our 20 years of producing video content a Promotional film is one of the best ways to introduce video marketing into your organisation. You are taking your service or product directly to your audience. Showing them the benefits and why they should buy from you.
What are the key aspects of a promotional film.
Visual authority of your product or service. If possible, also include a customer giving a first-hand account of how good your product or service is. One of the most powerful marketing tools is customer affirmation something as customers have looked at for years in written form, now you can supercharge that by putting your customers on screen to sell your product or service for you.
How long should a promotional video be?
A very common questions and one that depends on the end in mind or more specifically how your audience (customer) will be viewing your promotional film. For example if you have the customers undivided attention and they are in effect a captive audience then the film can be longer and more in-depth. However, if you are trying to grab a customer’s attention on social for a click through then it needs to be much shorter and conscious with the key triggers for a customer to purchase to be front and centre.
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