Celebrating Our Big Win at the EVCOM Clarion Awards 2024

Reels in Motion are thrilled to announce that we have won a hat-trick of awards in the 2024 EVCOM Clarion Awards. The prestigious awards celebrate excellence in corporate film, live events and video marketing.

We were awarded for our impactful video collaboration with Slicker Recycling. The award-winning video was created to inspire audiences to become sustainability champions by recycling their waste oil. We are over the moon to secure the win for a video that is spreading such an important message.

EVCOM Clarion Awards

What did we win?

    • Gold in Brand Communication

    • Bronze in Environmental

    • Bronze in Education and Training

About the Slicker Recycling Video

Slicker Recycling approached Reels in Motion to create a video campaign designed to educate and inspire their audience to become true sustainability champions.

Slicker Recycling wanted the campaign be fun, quirky, and distinct, setting it apart in an industry typically marked by tradition. This quickly became one of our favourite projects in our twenty-year history.

After brainstorming and presenting several concepts and storyboards, Slicker Recycling chose an idea that would set them apart and give them a unique voice in the market. Thus, Erika’s Sustainability Journey was born. A video about a young hero spreading a big message.

Their bold decision has paid off, with the campaign being met with great admiration and successfully achieving its ROI and KPI targets.

Praise for Erika’s Sustainability Journey

Erika’s Sustainability Journey has made a huge impact for us. It perfectly communicates the vital environmental messages our sector often struggles to promote in a clear and accessible way. We now have a marketing tool that educates, entertains and empowers our customers to want to make a difference and genuinely inspires them to help save the planet. It perfectly encapsulates our brand values and is already beginning to have a positive long-term impact on our business performance and growth.

                                                Laura Carter, Managing Director

From the first edit meeting, I knew we had something special on our hands. It truly is like nothing the industry has seen before and the reaction it has received has been overwhelming. We were due to attend the annual UK Lubricants Association Sustainability Conference and we shared the video with them beforehand. They were so amazed by the video that they ended up using it to open the conference as it was “the most innovative example of driving sustainability awareness” they had ever seen. This clearly had a huge impact on our brand awareness within our industry and also on the delegates it inspired to take action and become hero’s.

                                                          Mark Olpin, Executive Chairman

Slicker Recycling Still

More Success in 2024

So far in 2024, Reels in Motion have been onto a winner. Not only are we proud to celebrate this Clarion Award win, it comes after it was announced we’d climbed up the EVCOM UK Top 50 List. This well-respected accolade recognises video production companies for the quality of their work and their impact on the industry. It was a magical moment for us to rank.

Make your own video with the best

So now you know – we’re award-winning, have 20 years of experience and we know how to deliver results. Get in touch so we can bring your vision to life.


Evcom Clarion Blog