How to Optimise LinkedIn Video for Better Engagement
Creating a video for LinkedIn is one thing. Creating a LinkedIn video that people actually stop, watch and engage with is another. Now, you don’t need to become some sort of LinkedIn algorithm wizard to get results. There are some simple things you can do to give your videos a helping hand. From choosing the […]
Why Your LinkedIn Strategy is Failing Without Video
Let’s be honest, LinkedIn has changed. It used to be the place you went to update your CV, congratulate someone on a new job, shout about your new position or promotion without feeling bad, and maybe occasionally share an article you’d written. Now? It’s a serious content platform. People are using LinkedIn to build personal […]
How to Optimise Your YouTube Videos for SEO: Our Step-by-Step Guide
You hit publish. Then… crickets. Sound familiar? The thing is, creating a brilliant video is only half the battle. If nobody can find it, it can’t educate your audience, build trust or generate new business. That’s where knowing how to SEO optimise videos for YouTube comes in. We’ve previously explored what YouTube SEO is and […]
What is YouTube SEO? A Beginner’s Guide for Businesses
If someone asked you to name the biggest search engine in the world, you’d probably answer Google. And you’d be right. But what about the second biggest? That’s YouTube. And it’s more than just a place to while away hours doomscrolling. Every single day, millions of people head to YouTube looking for answers to questions, […]
Is Video Good For SEO? How Video Actually Helps Your Site’s Rankings
We recently heard someone say that video isn’t good for SEO. We’ll give you a moment to process that. Now, maybe that advice would’ve made sense back in 2016, when SEO was all about keywords, backlinks and publishing as much written content as possible. But nowadays, with the growth of AI and AI Search, it’s […]
Creating a Video Podcast: Why it’s a No-Brainer for Your Brand in 2026
Let’s be honest: if you’d told someone ten years ago that we’d spend our lunch breaks watching two people sit in a room talking into oversized microphones, they’d have called you crazy. Yet, here we are in 2026, and the “talking head” format hasn’t just survived, it’s thrived. If you’re a brand or creator still […]
Why Brands Are Choosing to Record Podcasts in 2026
If you’ve spent any time lately thinking, “Should our brand start a podcast?”, you aren’t alone. In fact, you’re in very good company. As we move into 2026, digital conversation as a brand channel is booming. According to data from Riverside, global podcast listenership is projected to reach a staggering 619 million people this year. […]
Start Building Trust in 2026 with a Killer End of Year Video
Q4 is arguably the busiest time of year. The frantic nature of the season can see that carefully planned year-end marketing strategy dissolve into a crazy scramble to hit targets. Right? In that last-minute rush, a crucial piece of content often gets treated like an annoying admin task… The End of Year Company Video! A […]
Using Video to Increase Your Customer Lifetime Value in Q4: Don’t Just Sell, Build a Relationship
We all know Q4 is crazy. It’s a blur of Black Friday campaigns, holiday hustle and last-minute budget spending. But what if we reframed this time of year so that the real treasure of Q4 isn’t the immediate revenue, it’s the fact that this is the easiest and most strategic time to lock in long-term […]
11 Undeniable Business Benefits to Filming Your Live Event
Filming live events is no longer just for huge businesses, influencers or gender reveal parties on TikTok. And it doesn’t have to be a specific tool for B2C brands either! In fact, getting more video content from your big event could be key to electrifying your marketing ROI. And we all want that, right?! But […]