How to Measure the ROI of Your Video Marketing
As with any marketing campaign, demonstrating ROI and monitoring KPIs is essential. Being able to track and monitor the right metrics is the key to driving better outcomes for your video marketing. However, working out what success looks like and how to measure the performance of your video content, can sometimes feel overwhelming. That’s why we’ve […]
What is Animated Video? Types, Best Uses, and Budget Breakdown
Animated video marketing is a powerful, versatile and cost-effective way to make your organisation look professional and deliver your message simply and quickly. But with many people unsure of how the process works, how much it costs, and what ROI animated videos deliver, we’ve put together the ultimate guide to get you informed! We will […]
Project Spotlight: Aerocloud Client Testimonial
At Reels in Motion, we pride ourselves on producing impactful videos that help clients like Aerocloud showcase their cutting-edge solutions. Aerocloud is a leader in airport management software and has been transforming how airports operate by leveraging technology to make terminals more efficient, cost-effective, and passenger-friendly. We had the opportunity to partner with them to […]
Reels in Motion Shortlisted for the EVCOM London Live & Film Awards
Big news for the Reels in Motion team – we’re extremely excited to announce that our film Erika’s Sustainability Journey, created for Slicker Recycling, has been shortlisted for the prestigious Brand Communication category at the EVCOM London Live & Film Awards. This is a momentous moment for us, as we compete alongside some of the […]
10 Benefits of Video Production for Schools, Colleges, and Universities
There are many benefits to using video for the education sector, from building your brand and reputation to fostering collaboration and unity between students and colleagues. With the industry becoming increasingly competitive and a vastly changing political landscape, education professionals must be looking towards innovative solutions to set themselves apart from the crowd and appeal […]
Unlocking the Power of Video Production for the Education Sector
There are plenty of songs that celebrate the last day of school (Alice Cooper – School’s Out (from Alice Cooper: Trashes The World) and countless films that simply can’t wait for the summer holidays (Dazed and Confused, Superbad, Booksmart etc. etc. etc.) but where are all the plaudits for the school year getting up and […]
Project of the Month: Ormiston Sir Stanley Matthews Academy (OSSMA)
At Reels in Motion, we pride ourselves on building meaningful and lasting relationships with our clients. We’ve had the privilege of working with Ormiston Sir Stanley Matthews Academy (OSSMA) on several video projects, with our relationship spanning almost 20 years. Within that time we have supported them with many videos, helping to produce everything from […]
6-Step Guide to the Perfect Video Marketing Strategy
Introduction to a Video Marketing Strategy Video marketing is a powerful tool for businesses looking to engage audiences and drive conversions. This comes as no surprise, with social platforms now prioritising video above other forms of media and search engines reward websites that use video content. Add to this the rise in popularity of targeted […]
Our Guide to Writing a Video Marketing Brief That Delivers Results: Free Template
With video campaigns becoming a key part of every organisation’s marketing strategy, the ability to write a clear, unambiguous and informative brief to send to your video production team is critical. This will ensure you create video content that engages your audience, communicates your key messages and gets you results. It will also ensure that […]
The Truth About Video Marketing: Key Insights, Benefits & Why It’s Crucial for 2024
In today’s fast-paced digital landscape, video marketing has emerged as a powerful tool that no business can afford to ignore. As you consider your marketing budget for the remainder of 2024, it’s crucial to allocate resources to avenues that guarantee a high return on investment (ROI). Video marketing not only promises impressive results but also […]
