Industry Insights

DIY vs. Professional: When to Hire a Video Production Company

or should you bite the bullet and do it yourself?

In today’s digital age, video content has become an indispensable tool for businesses and individuals alike. Whether you’re looking to promote a product, share your brand story, or engage your audience, videos offer an immersive and impactful way to communicate your message.

The good, the bad and the ugly of DIY Video

DIY (do-it-yourself) video production has gained traction thanks to the accessibility of smartphones and user-friendly editing software found in the AppStore. It allows for cost-saving and a more hands-on approach to content creation. Many businesses have successfully crafted compelling videos independently, leveraging their creativity and the available tools.

Video Production Company or DIY: Smart Phone

While this cost effective and simple ‘straight from your smartphone’ approach can be beneficial, DIY videos can lack quality, structure and the skills needed to produce a truly effective video. A brand’s digital presence is now the basis of which consumers gain an understanding of them, meaning that the professionalism of a business is reflected in the quality of their content.

Additionally, although it may seem like a simple task, producing your own videos can be a time consuming task. With the importance of video production now in your strategy, combined with the scale of what is needed for a successful campaign, a lot of resource is needed to do it effectively. Marketing Teams already have the difficult task of juggling lots of hats – if you add a need for them to be videographer and editor in the mix – it’s likely to start impacting the other out-puts.

So, when to hire a video production company?

In order to appeal to a variety of different audiences, businesses all over the world are incorporating professional, high quality videos into their content strategies. From the website homepage to ad campaigns, high achievers wanting to x10 their business growth are out sourcing video experts to help them appropriately connect with their clientele. The style of video used whether it be a corporate video or an animation video can be decided on by what best fits your business type and the intended objective.

The most important thing to consider is how your current strategy is performing. If you’ve tried to do it yourself, and it’s not working – it’s probably time for a revamp. Additionally, if you have an important message to share, often DIY videos just won’t cut it.

Video Production Company Live on Set

Hiring a professional video production company (like us) brings expertise, specialised equipment, and a dedicated team to bring your vision to life. They understand the nuances of storytelling, have access to top-notch equipment, and can execute projects with finesse. Professional production often results in faster turnaround times and polished results getting you in front of your target audience efficiently. The decision between DIY and professional video production hinges on various factors:

Choose DIY When:

    • You have a tight budget and basic video needs.

    • Time flexibility is crucial, and you’re comfortable with a learning curve.

    • You value hands-on experience and have simple content requirements.

Choose a Professional Video Production Company When:

    • Quality is non-negotiable for your brand or project.

    • You require a sophisticated narrative or technical expertise.

    • Time efficiency and a polished final product are priorities.

For the realm of video production, both DIY and professional approaches have their merits. Deciding which route to take depends on your specific goals, resources, and the level of quality you aim to achieve.

While DIY offers cost-effectiveness and creative control, professional production guarantees top-notch quality and expertise. Ultimately, the choice boils down to striking the right balance between budget, time, and desired outcomes for your video content.