We’re thrilled to share that our video for Slicker Recycling, Erika’s Sustainability Journey, has been highly commended at the EVCOM London Film Awards.
This prestigious event celebrates excellence in the video industry, recognising outstanding creativity, craftsmanship, and execution across events, film, communications, and campaigns.
This commendation follows a fantastic year for this production where we previously won Gold for Brand Communication at the EVCOM Clarion Awards, along with two additional accolades for our collaboration with Slicker.
About the Film
Slicker Recycling approached us to create a campaign that would educate and inspire their audience to embrace sustainability wholeheartedly. Their vision was clear: a fun, quirky, and distinctive campaign that would stand out in a traditionally conservative sector.
This project quickly became one of the most memorable in our 20-year history. After presenting several ideas, Slicker chose a bold concept that set them apart in their industry, and so Erika’s Sustainability Journey was born – a story about a young hero with a powerful message.
The results speak for themselves. The campaign has been widely admired, achieving its ROI and KPI targets while elevating Slicker Recycling’s brand in a meaningful way.
But don’t just take our word for it. Here’s what the team at Slicker Recycling had to say:
“Erika’s Sustainability Journey has made a huge impact for us. It perfectly communicates the vital environmental messages our sector often struggles to promote in a clear and accessible way. We now have a marketing tool that educates, entertains, and empowers our customers to want to make a difference and genuinely inspires them to help save the planet. It perfectly encapsulates our brand values and is already beginning to have a positive long-term impact on our business performance and growth.”
– Laura Carter, Joint Managing Director
“From the first edit meeting, I knew we had something special on our hands. It truly is like nothing the industry has seen before, and the reaction it has received has been overwhelming. We were due to attend the annual UK Lubricants Association Sustainability Conference and shared the video with them beforehand. They were so amazed by the video that they ended up using it to open the conference, calling it ‘the most innovative example of driving sustainability awareness’ they had ever seen. This had a significant impact on our brand awareness and inspired delegates to take action and become heroes.”
– Mark Olpin, Executive Chairman
This kind of feedback is what drives us. From the outset, we knew this project had the potential to make a real difference, and seeing it recognised at such a high level is incredibly rewarding.
Watch the Film
If you’ve not yet seen Erika’s Sustainability Journey, you can view the full project here.
Thank you to our incredible clients, partners, and supporters for trusting us to bring your stories to life. Your belief in our work inspires us to push boundaries every time.
