Targeted TV Adverts, Telling Your Story to Those Who Matter
Quality, full-service Connected TV ads created by an expert team in just three weeks.
Remember when TV advertising meant spending six figures to show an ad to millions of people who weren’t even in your target market? Those days are officially over.
At Reels In Motion, we utilise our decades of video production experience to create Targeted TV Advertising that helps ambitious businesses and agencies like you skip the “spray and pray” approach to land directly in front of your ideal customers on the biggest screen in the house.
Whether you want to dominate Sky AdSmart, pop up on Netflix, or lead the charge on YouTube adverts, we handle the creative, the compliance, and the strategy. All in as little as three weeks.
What is Connected TV (CTV)?
(And why should you care?)
CTV (Connected TV) relates to all your devices that connect to the internet and allow you to stream video content. You’ll probably already have a house full of CTV devices – think Smart TVs, streaming sticks, or gaming consoles.
CTV advertising allows you to deliver video ads (very similarly to traditional TV advertising) through the streaming services available on these devices. The key difference? It’s actually targetable and trackable.
So, what is Connected TV advertising going to do for your video marketing ROI?
Because it allows you to target viewers based on everything from their postcode to household income, interests (from pet lovers to DIY enthusiasts), and even buying behaviours, you’ll be able to gain much clearer insight into who your advert was delivered to and whether they went on to visit your website or social media channels. Powerful stuff.
Compared to linear TV advertising, where you spend big budgets to reach millions of viewers (many of whom may not be relevant), internet video marketing like Connected TV allows you to reach your ideal audience and measure campaign performance much more effectively.
With better targeting and clearer performance data, CTV makes television advertising feel far more accountable within your marketing strategy, rather than just a brand-awareness exercise. Plus, it’s a great way to justify that all-important marketing spend to the big bosses.
The Reels In Motion Approach to TV Advertising
We know you’re busy growing a business. So, you don’t need a production partner that moves at a snail’s pace. We also know that you don’t want to sprint through the creation process to end up with a CTV advert that doesn’t match your brand. That’s why our video marketing services and ad strategy approach are built different:
Zero Red Tape
The word “Clearcast” gives most people a headache. Not us. As regulatory experts, we handle all the boring legal bits and industry compliance.
Award-Winning Creativity
With decades of experience, we have the connections to unique locations, professional actors, and top-tier animators. Leaving you with an ad you’re proud of.
Fast Track to Success
We’re nimble, expertise-heavy, and focused. We can take you from our first “Hello” to a finished, high-quality video release in no time.
Our Simple and Supportive 5-Step Targeted TV Ad Service
We’ve stripped away the complexity of traditional broadcasting to create a streamlined, high-speed pipeline to the big screen. Here is how we take you from a “good idea” to a “prime-time slot” in record time:
1. The Strategy
We start with a deep-dive session (over a coffee or Zoom – you choose) to define your audience. Whether we’re targeting high-income households in the Midlands or dog owners who love a period drama, our CTV advertising strategy ensures your budget is surgically applied to find exactly the right people.
2. The Creative
Our award-winning production team take care of your TV advert video production, including scripts, storyboards, and shoots.
3. The Compliance
We’ll also handle the heavy lifting of Clearcast and compliance from day one, meaning you never have to worry about jumping through regulatory hoops.
4. The Launch
Once your ad is polished to perfection, we work with the relevant parties to handle the technical delivery across the Connected TV ecosystem. From programmatic TV ads on Netflix and Amazon to high-impact YouTube adverts, we’ll organise the uploads with our third-parties so you don’t have too.
5. The Aftercare
Just like with our social media video production services, we offer complete care – beyond simply delivering stunning TV ads. We don’t just hit “go” and walk away; we provide real-time optimisation alongside our partners to ensure your campaign meets its KPIs and delivers clear, trackable ROI. Because we believe aftercare is as important as production experience.
View Our Connected TV Advertising Projects
Contact us
We bring your ideas to life with a personal touch, thanks to a team dedicated to capturing your vision and crafting videos that genuinely reflect your brand.
With over two decades of experience, we’ve had the privilege of supporting numerous businesses like yours.
Give us a call today on 01782 454054 or get in touch at hello@reelsinmotion.co.uk
Frequently Asked Questions
Capabilities, Formats & Strategic ROI
How does targeted TV advertising work?
Targeted TV advertising uses audience data and advertising technology to deliver adverts to viewers who’re more likely to be interested in your business.
Depending on the platform, you can target audiences using factors like location, demographics, interests and viewing behaviour. This means your advert can reach a more relevant audience, rather than hitting everyone watching a particular programme.
What is the difference between targeted TV advertising and traditional TV advertising?
Traditional TV advertising broadcasts the same advert to everyone watching a particular channel or programme.
Whereas, targeted TV ads can deliver different messages to different audiences, even when they’re watching the same content. This gives businesses more control over who sees their advert, making campaigns more relevant and reducing wasted advertising spend.
Who can you target with Connected TV advertising?
With connected TV ads, you can target audiences based on factors such as location, demographics, interests and viewing behaviour.
Depending on the platform, you may also be able to use first-party data or household-level targeting. Whether you’re targeting local customers, specific groups or audiences with particular interests, we’ll help you explore the options available for your campaign.
How can I target high-intent shoppers with Connected TV Ads?
Connected TV advertising can help you reach audiences who are more likely to be interested in your products or services.
Depending on the platform, targeting options may include shopping behaviours, relevant interests and first-party audience data. By combining these insights with engaging creative, you can put your brand in front of relevant viewers and encourage them to take the next step.
Can connected TV ads target specific audiences effectively?
Yes! Connected TV advertising can offer more precise audience targeting than traditional broadcast TV. Depending on the platform and available data, campaigns can be tailored around factors such as location, demographics, interests and viewing behaviours. Helping focus your advertising on audiences that are more relevant to your business.
How do Connected TV Ads target specific households?
Connected TV advertising can use household-level data to deliver adverts to selected households through smart televisions and streaming services.
For example, your business could use geographic and household audience data to reach relevant viewers in a particular area. The exact targeting capabilities depend on the platform, available data and campaign setup.
Costs, Platforms and Performance
How much does targeted TV advertising cost?
The cost depends on your audience, campaign duration, targeting requirements and the platforms you choose. You also need to think about the cost of producing your advert.
At Reels In Motion, we can help you plan both the creative and media aspects of your campaign, finding an approach that fits your objectives and budget. And don’t worry, we’ll discuss the options before you commit.
What platforms can you advertise on?
There are loads of options across connected TV and streaming platforms, depending on your audience and campaign objectives. These options could include Sky AdSmart and other streaming services that offer targeted advertising.
We’ll help you identify the most suitable platforms for your campaign, taking into account your audience, location, budget and the advertising opportunities available.
How do you measure the success of a CTV advertising campaign?
CTV campaigns are measured using metrics such as impressions, reach, frequency and, where available, website visits or conversions. The right measures depend on your campaign objectives and the tracking options of your chosen platform. We’ll help you understand what your campaign is achieving, so you can make better decisions about your advertising and future activity.
Can small businesses use targeted TV advertising?
Absolutely! Targeted TV advertising isn’t just for businesses with enormous advertising budgets. By focusing on specific locations or relevant audiences, smaller businesses can explore opportunities to reach potential customers without paying to broadcast to a much wider audience. The key is choosing the right targeting, platform and budget for your business.
Working with Reels In Motion
How long does it take to launch a targeted TV advertising campaign?
A targeted TV advertising campaign can take a few weeks to prepare and launch, depending on what you need in terms of production schedules and platform approvals.
At Reels In Motion, we can help manage the process from planning and production through to delivery, making sure your advert is ready to go when you need it.
Do I need an existing TV advert to get started?
Not at all! We can help you create a brand-new advert, from developing the initial idea and script to filming, editing and delivering the finished content. If you already have an advert, that’s not a problem either. We can also discuss whether it needs adapting for your chosen platform.
Do you handle Clearcast approval and advertising compliance?
We can guide you through the advertising approval process and ensure your advert is prepared for the relevant platform requirements.
Clearcast provides pre-clearance for UK television advertising, while other platforms may have their own approval processes. Requirements depend on where your advert is appearing, so we’ll help you understand what’s needed before your campaign goes live.
Can you work with my marketing agency?
Of course! We regularly work alongside marketing teams and agencies, providing creative production expertise and support for their campaigns.
Whether you need help developing an advert, producing content or preparing creative for targeted TV advertising, we’ll fit into your existing workflow to help achieve your objectives.