Q4 is arguably the busiest time of year. The frantic nature of the season can see that carefully planned year-end marketing strategy dissolve into a crazy scramble to hit targets. Right?
In that last-minute rush, a crucial piece of content often gets treated like an annoying admin task… The End of Year Company Video! A strong, well-planned, end of year video shouldn’t just be a formality – it’s a strategic goldmine helping to set you up for a stellar start to the New Year.
Why? Because trust is the currency of customer lifetime value (CLV), and video is the most efficient way to deposit that currency. A well-executed end of year wrap-up video doesn’t just look back; it builds a bridge of authentic connection, positioning you perfectly for a blockbuster January.
Stop seeing it as a chore, and start seeing it as your best prep for 2026. Here’s how we help numerous brands nail their EOY video campaign every year.
3 Reasons Why an End of Year Review Video Trumps the Other Trust Building Tactics
Think about what truly matters to a customer today: transparency, authenticity and knowing that their money supports real people doing good work. A simple text email or a fancy graphic can’t deliver that emotional payload. Video can.
Here’s why your corporate end of year video should be a top priority:
1. Transparency & Vulnerability (The “Real People” Factor)
Nobody trusts a perfect, faceless brand. Customers trust a brand that’s willing to pull back the curtain and show the sweat, the laughs, and even the occasional misstep.
An end of year review video lets you introduce the team behind the scenes. Did you launch a product that had a few hiccups before it became a success? Acknowledge it and own it!
Showing you’re human (not just a polished logo) builds immediate, deep credibility. When you look directly into the camera and thank your audience, that connection is exponentially stronger than any written word.
SAP Concur did something similar back in 2022, with an end of year video thanking their partners.
2. The Reciprocity Principle (The “Thank You” That Pays)
The end of the year is the perfect time for gratitude. By reviewing the year and highlighting your customers’ milestones, success stories or simply thanking them for the support, you’re actively investing in goodwill.
When you dedicate a portion of your video to celebrating the community you’ve built, not just the sales you’ve made, your audience feels valued. And feeling valued is what converts one-time purchasers into fiercely loyal brand advocates.
3. Proof of Impact (Show, Don’t Just Tell)
If you made big claims about your mission or values at the start of the year, this is your chance to back it up with evidence. Did your company commit to sustainability? Did you donate to charity?
A high-quality corporate end of year video is the definitive proof of your impact. You can use dynamic graphs, animations, statistics, and moving visuals to showcase achievements. Whether it’s £10,000 raised for a local charity or 50,000 products sold. Trust is built on action, not fluff.
So, now you have some examples of top EOY videos that work wonders, how can you create a campaign that turns well-wishers into paying customers?
How to Make an End of Year Video That Actually Converts
If you’re ready to graduate from the “stock footage and slow-motion handshake” school of video marketing and production, here’s a three pillar framework to creating compelling videos that work hard for your business.
1. Look Back (The Review)
Celebrate major wins, product launches, or growth milestones by placing the customer at the heart of the message. But what does that mean?
Don’t just list events, anchor them to the impact they had on your customer. Instead of “We launched Product X,” say, “Product X helped our customers save 10 hours a week!”
A similar example comes from email marketing firm Klaviyo’s video showcasing how their platform helped a client sell 40% of their inventory in just 24 hours.
Promotional round-up videos like this hit harder than any beige CEO talking about how much money the business made this year, right?!
Every year, Spotify nails the end of year review video concept. Let’s face it, I bet you haven’t had a Christmas over the last 5 years (at least) where your social media wasn’t overrun by people sharing their “Spotify Wrapped”.
The lesson? Make the viewer the hero of your story.
2. Look Forward (The Vision)
Don’t let the momentum die. Briefly, clearly, and excitedly tease what’s coming in the New Year. This gives customers an immediate reason to stick around, subscribe and follow you into 2026. This is where you gently prime them for the January sale.
The trick here is to encourage excitement without getting too “sales-y”. That might sound counterproductive heading into one of the biggest periods for eCommerce sales. However, no one likes being sold at, especially following the Christmas period and some of the busiest shopping days of the year.
3. The CTA (Call to Action)
The call-to-action (CTA) should be soft and focused on connection. Again, not targeting immediate sales. Try encouraging your audience to join your newsletter, follow you on a particular social media channel, or maybe just a simple, heartfelt “See What We’ve Got Planned in 2026!”
Thinking Outside the Box: From YouTube to TikTok
A single, polished end of year video doesn’t have to live in isolation. Smart managers use the versatility of video to build out a video marketing strategy and drive ROI by stretching one piece of content across platforms.
If you produce a high-quality main video (suitable for your website and YouTube), remember to film bonus, vertical footage that can be quickly edited into short-form content.
Marketing Execs will all know the pain of trying to convince team members to appear on camera. But you don’t need staged videos of dancing employees to hit all the right notes.
Quick, fun montages like “The Year in Office Lunches” or a fast-paced “Top 5 Team Bloopers” can be just as impactful to your social media video marketing plan.
This is an easy way to apply the concepts to short-form. Remember to ask yourself: how to make an end of year video tiktok-ready? The answer is quick cuts, dynamic music and a double dose of authentic personality.
Steal Our Top 3 End of Year Video Ideas
Need a final nudge of inspiration? These are the best end of year videos concepts we see drive real engagement and trust:
- The “Team Blooper Reel”: Gold dust for building brand trust and bringing you closer to your customers. These funny B-rolls show personality, approachability and that you don’t take yourselves too seriously.
- The “Customer Highlight Reel”: Use User-Generated Content (UGC) or video clips from your most successful clients. Letting your customers do the talking is the ultimate form of social proof.
- The “Impact Report/Giving Back”: Perfect for a larger corporate end of year video. Don’t just mention your charitable efforts, show the cheques being handed over, the team volunteering and the real-world results of your donations.
Don’t Let Your End of Year Video Be an Afterthought
Your customers are preparing to spend in January. They’re making purchasing decisions for the year ahead right now. The brands that secure a warm, trusted place in their hearts and minds will be the ones that succeed.
A killer end of year video isn’t a cost; it’s an essential investment in the trust and loyalty that will fuel your entire 2026. Ready to stop filming on a smartphone and start creating a truly professional, high-impact video that converts casual viewers into lifelong customers?
Your end of year video campaign is a huge opportunity. So, it’s only right that you want experts in charge of creating a piece of content that works time and again. Speak to our team today and let’s end your year on the high you deserve!
