Filming live events is no longer just for huge businesses, influencers or gender reveal parties on TikTok. And it doesn’t have to be a specific tool of B2C brands either! In fact, getting more video content from your big event could be key to electrifying your marketing ROI. And we all want that, right?!
But for many businesses, live events become nothing but watercooler talk. Or you did get some content, but the social media buzz lasts a day or two, then it’s back to business as usual. All that prep, effort and budget for a single moment in time.
What if it didn’t have to be that way? What if you could bottle that magic, extend its lifespan, and use it to your advantage for weeks, months, or even years to come? That’s the power of professional live event filming. It’s not just about pointing a camera at the stage; it’s a strategic business move that captures the day’s magic and turns it into a powerful asset.
After decades in the video marketing industry, we’ve picked up a trick or two when it comes to turning business events into social content calendar fodder, as well as actual revenue generators – rather than just big spends.
So, let’s get down to business. Here are the 11 most powerful benefits of filming live events and how they can seriously transform your marketing strategy, boost your brand, and deliver a brilliant return on your investment.
Why Bother? Understanding the Benefits of Filming Live Events
To understand how we take your brand events from a money sinkhole to a money spinner, we need to rethink how we see live events and reimagine their routes to market – from a video marketing perspective. Here are some huge benefits to getting professional videographers on board.
1. Endless Content for Your Marketing Machine
According to a study by Wyzowl, 90% of marketers say video has helped them generate leads, and 87% say it has given them a good ROI – and your event is a video content goldmine.
A single day can be sliced, diced and repurposed into dozens of pieces of content. From a high-energy highlight reel for social media to a series of short clips featuring key soundbites, the possibilities are endless.
You can create mini-documentaries, speaker Q&As, attendee testimonials and behind-the-scenes montages. This means you’re not just creating one-off memories; you’re building a rich, evergreen content library that can fuel your content marketing efforts for months to come.
2. Extend Your Reach Far Beyond the Room
Your live event might only be attended by a few hundred or a few thousand people. But with a professionally filmed video, your audience becomes global.
A good social media video marketing strategy is your gateway to sharing the experience with those who couldn’t attend, whether due to geographical constraints, scheduling conflicts, or a simple lack of awareness. This massively extends your brand’s reach and impact.
A highlight reel shared on LinkedIn or a speaker session on YouTube can reach a new, untapped audience, turning a single event into a global spectacle. You can then think about chopping up and repurposing that content on another platform – soon it’s hitting even more prospective attendees or investors for next year’s show.
3. Supercharge Your Brand’s Credibility and Authority
A polished, high-quality live event video tells your fans (and competitors) that you’re a serious name in the market.
By showcasing the expertise of your speakers, the quality of your content and the engagement of your attendees, you’re building a case for your brand as a leader in its industry.
This kind of content isn’t just about showing off; it’s about building trust and positioning your company as an expert in its field.
On a separate (but no less important) note, using video content of your live events in your marketing mix is also a great way to develop your topical knowledge – which is huge for Search Engine Optimisation.
You show everyone in the industry how much you know, and soon Google spots it too. Before you know it, your brand pages could be flying up the rankings, and that’s a lucrative place to be. In fact, a study has shown that businesses could experience a whopping 40% increase in inquiries just by moving from page 2 of a search to the top 3 positions. But we’ll talk more about SEO in a moment.
4. Provide a Fantastic Return on Investment (ROI)
Let’s get straight to the point. Live event filming ROI is a powerful motivator for businesses. The initial cost of hiring a professional videographer might seem like a lot. But there are many ways that live event videos can boost your ROI when you consider all the content you get and all the new leads you can generate, it’s a no-brainer.
Think about it: you’ve already invested in the venue, the speakers and the marketing. Filming is the final piece of the puzzle that ensures you maximise your investment. You can use the video content to drive traffic to your website, convert leads, and even sell access to the recorded sessions.
Plus, that report by Wyzowl also revealed that 93% of marketers who use video say it gives them a good return on investment.
5. A Treasure Trove of Training & Internal Communications
But we can hear you all shouting, “That’s all great for external marketing, but how can event videos develop areas like business culture or corporate reputation?!”
Well, footage from a training day, staff fun day, internal awards ceremony or a company conference (like the one we created for AIC) is a fantastic resource for your team.
Use it for new employee onboarding or to create a library of educational content for professional development. This kind of authentic, high-quality video can do wonders for employee morale and retention.
Plus, it shows your staff that you value their efforts and that you’re proud of the work they do.
6. Enhance Your Future Event Promotions
How do you sell out your next conference? You show people how brilliant your last one was. Nothing beats a high-energy, professionally edited highlight reel to create FOMO.
It’s a tangible, exciting preview of what attendees can expect. By using video from a previous event, you make the concept of attending your next one far more appealing, making it easier to attract attendees and sponsors.
Our filming of the Wealthtime Rethinking Retirement Roadshow is a fantastic example of this. By capturing this coming together of financial professionals discussing important issues like the future of retirement planning, we were able to shed more light on the event for future roadshows.
7. Capture Genuine Testimonials on the Spot
You know how difficult it can be to get a decent testimonial after an event. But when people are still buzzing with excitement, they’re far more likely to share their positive feedback.
A professional video team can capture short, authentic soundbites from attendees, speakers, and sponsors. These aren’t polished corporate statements; they’re raw, genuine reactions that are incredibly effective for social proof and conversion.
8. Create Evergreen Educational Content
If your event features expert speakers or educational sessions, the content has lasting value. Filming these sessions allows you to build a comprehensive library of evergreen content.
You can gate this content for lead generation or make it public to establish your brand as a go-to source for industry knowledge.
9. Boost Your SEO and Website Traffic
As we mentioned earlier, videos are a powerful tool for SEO. Google loves video content because it keeps users on your website longer. This “dwell time” is a key ranking signal.
By embedding a high-quality event video on a landing page, you’re not only engaging visitors but also telling search engines that your site is a valuable resource.
According to Forrester Research, videos are 50 times more likely to appear on the first page of Google than text-only content.
10. Offer Added Value to Speakers and Sponsors
This is a benefit that often goes overlooked. Filmed content is an incredible perk for your speakers and sponsors.
By providing them with a professionally shot and edited video of their session or a short reel of their company’s presence, you’re giving them a valuable asset they can use for their own marketing.
Strengthening your relationships and making them far more likely to work with you again in the future.
11. Gain Deeper Insights for Future Planning
Watching your event back is a fantastic learning experience. You can see which sessions had the most energy, how attendees interacted with each other, and what moments truly stood out.
Live footage is invaluable for refining your events in the future, helping you to make them bigger and better every time. It’s a chance to step back and gain a fresh perspective on your hard work.
Filming Different Types of Live Events: One Size Doesn’t Fit All
The approach to live event filming varies depending on the type of event you’re hosting. Each event has its own unique flavour and requires a different strategy to truly capture its essence.
- Conferences: The focus here is on the speakers and the key takeaways. We concentrate on capturing the powerful keynotes, the insightful panel discussions and the dynamic networking that happens in the corridors. This footage is perfect for creating a series of videos that highlight key industry trends and expertise.
- Exhibitions: The video here is all about value, educational aspects and hands-on demonstrations. Give the key insights that attendees came to learn. This footage can be used in your video marketing strategy to showcase your expertise.Awards
- Ceremonies: It’s all about emotion! Focus on the dramatic reveals, the heartfelt speeches and the moments of genuine joy. The goal is to capture the glitz, glamour and prestige that make award ceremonies so special.
- Product Launches: This is your big moment in the spotlight. Ensure we capture the buzz of the crowd, the unveiling of the product, and key interviews with your team. The promotional video becomes an epic showcase to sell your new offering.
- Staff Fun Days: This is about company culture and team morale. Capture the laughter, the team-building exercises and the relaxed interactions that showcase the human side of your business. This is content that builds loyalty and attracts new talent.
‘Why’ to ‘How’: Finding the Right Live Event Filming Companies
So, you’re convinced. You know that filming live events is a fantastic idea. But where do you go from here?
The next logical step is to find the right video production partner. You need a team that understands the energy and purpose of your event and knows how to translate it into a compelling story.
When looking for live event filming companies, consider these tips:
- Check their portfolio: Do they have experience filming the types of live event you’re organising? Look at their previous work to ensure their style aligns with your vision.
- Ask about their process: A good team will be proactive. They’ll want to understand your goals, key messages and the specific moments you want to capture.
- Look for storytelling: Anyone can film an event, but a professional will turn it into a narrative. They’ll capture the human moments, the subtle emotions, and the overall atmosphere that make your event unique.
- Develop a plan: A proper video marketing agency partner will not only film your event in super quality, they’ll also cut it up for you and provide insights on how to distribute your new video content across your channels to maximise your production budget, video reach and ROI.
How We Can Help with Filming Your Live Event Project
At this point, we’re not shy about saying we’re one of those companies. At Reels in Motion, we’ve spent years honing our craft, from corporate videos for massive organisations to creative films for local brands.
We pride ourselves on being a full-service video production company, which means we can handle everything from the initial concept to the final delivery.
Check out our work and see for yourself why we’re trusted by clients for over 15 years to produce high-quality, high-impact video content.
Don’t Let Your Event Be a Memory. Make It a Marketing Asset.
An incredible amount of work goes into planning and executing a successful business event. Don’t let all that hard work simply fade into a distant memory. By investing in professionally filming live events, you’re making a strategic decision to extend your brand’s reach, create a wealth of valuable content, and demonstrate a clear, tangible ROI.
It’s an investment that pays for itself over and over again, allowing your business to reap the rewards long after the last guest has left.Ready to turn your next big event into a bank of killer content and a massive win for your marketing? Let’s chat!
