Why Brands Are Choosing to Record Podcasts in 2026

If you’ve spent any time lately thinking, “Should our brand start a podcast?”, you aren’t alone. In fact, you’re in very good company.

As we move into 2026, digital conversation as a brand channel is booming. According to data from Riverside, global podcast listenership is projected to reach a staggering 619 million people this year. 

But we also know that the thought of stepping into a new channel can be daunting – especially if you don’t possess the technical knowledge and looking at a professional mixing desk can feel like you’re trying to pilot a starship. Plus, you’re busy with making sure your business is ticking off your goals, not learning how to man new machinery.

What if we said, you can create a professional podcast with your people, thoughts, tone, and industry expertise, without getting bogged down in any of that back-room production faff?

At Reels in Motion, we’ve built our studios to record podcasts specifically to remove those “what-ifs” and assembled an expert team to rid you of post-production hassle.

We believe that your brand has a story worth telling, and our goal is to make sure the technical side of things never stands in your way. We’ve got you covered. But how?!

Why Get Involved? The Benefits of Podcasting for Business

Before we talk about the “how,” let’s look at the “why.” Podcasting has moved from a niche hobby to a powerhouse for business growth. It’s one of the few mediums left where you can have an uninterrupted, 30-minute conversation with your ideal customer.

The numbers back this up. Research commissioned by the BBC found that brands with their own podcasts saw:

• An 89% increase in brand awareness.
• A 57% rise in brand consideration.
• A 14% increase in purchase intent.

But why does this format and B2B podcasting work so well? Maybe it’s because it builds a level of trust and brand confidence that a 280-character tweet, static image on Insta or LinkedIn carousel simply can’t match.

Using Podcasting to Showcase Your Human Side

However, probably one of the most important benefits of podcasting in 2026 is that it’s your brand’s best defence against the growth of AI and the “sea of sameness.” 

As AI continues to grow at lightning speed, it’s becoming easier than ever to automate marketing elements like blogs, emails, and social posts. 

But you can’t automate a genuine laugh or the unique passion in someone’s voice when they talk about a project they love. A podcast is the ultimate “Un-AI” tool because it highlights the human side of your business at a time when people are craving real connection more than ever. 

What’s the Main Challenge to Starting a Business Podcast? 

Simple, you’re the expert for your business, but likely don’t have the technical expertise to deliver a high-quality podcast.

You can talk ‘til the cows come home about your brand, unique business challenges and competitive landscape. But you probably don’t know much about editing and mixing a podcast – and you want this to sound perfect. Right?!

We know that for many marketing managers and business owners, the biggest barrier isn’t a lack of ideas – it’s the technical “unknown.”

That’s where a professional podcast studio to hire becomes your best friend.

Why Hire a Podcast Studio?

Instead of spending your weekend watching “How to Edit Audio” tutorials or trying to soundproof your office with cushions (we’ve seen it all!), you can simply walk into our studio, sit down, and talk.

When you choose our studios to record a podcast, you’re getting:

1. Peace of Mind: A professional engineer is with you throughout the session. If a mic needs adjusting or a level looks a bit high, we fix it in real-time. You don’t have to worry about a thing.
2. The “Guest Wow” Factor: If you’re inviting high-level guests or industry influencers, the environment matters. Welcoming them into a sleek, professional studio shows them (and their audience) that you take your brand – and their time – seriously.
3. Consistency: One of the main reasons podcasts fail is “podfade”. This where the effort of production becomes too much. By letting us handle the heavy lifting, you can keep your schedule consistent without the burnout.

Is Hiring a Studio to Record a Podcast Super Expensive?

Not really, in fact, it’s probably less than you think. However, that does depend on how highly you value your evenings and weekends – while you’re editing a podcast on the sofa on Sunday evening instead of catching up with your fave shows. That’s why we have a selection of podcast packages for a great price, you get to keep your Sunday’s and we’ll do the hard work!

Why Video Podcasts? The Benefits of Getting Your Chat on Camera

You might already know that, at our hearts, we’re a video marketing business. Which is probably why we feel so strongly about getting your podcasts on video too. But there’s good reason for it too! 

For example, did you know that Backlinko reports that YouTube is now the most-used platform for podcast consumption, with 39% of monthly listeners preferring it over simple audio.

This is why we focus heavily on the “video-first” podcast approach. When you use our podcast studio to hire, we aren’t just capturing your voice, tone and knowledge, we’re capturing your presence. 

We use multi-cam setups and professional lighting to create a show that looks as good as it sounds.

But the real magic happens after the recording.

By recording your podcast in a video-ready studio, you’re creating a content goldmine. We can take a single recording and turn it into dozens of high-performing clips, perfect for your social media marketing strategy and hammering your Reels and TikToks.

Nailing Your Podcast Post-Production (Get Us to Do It For You)

This is the part where most brands breathe a sigh of relief. You’ve done the interview, you had a great chat, and now you want it to sound like a Top 10 Spotify production.

Our post-production team are the “unsung heroes” of your podcast. We don’t just “cut out the bits where you coughed”; we craft a polished experience for all. It’s like you’ve been doing this for years!

• Audio Sweetening: We use professional tools to ensure your voice is crisp, clear, and warm.
• Strategic Editing: We can help tighten the conversation so it flows, keeping your listeners engaged from start to finish.
• Visual Flair: For the video version, we add your branding, name cards, and even b-roll footage to help illustrate your points.

The result? You’re left with a professional, “ready-to-post” podcast and a suite of video content you can start using immediately. We can even help by choppoing those vids up into smaller edits, perfect for use in growing your social media presence – this is the gift that keeps giving!

No headaches, no steep learning curves – just great content that makes your brand look brilliant straight from the off!

Get Started On Your Brand’s Podcast Journey Today

The barrier to entry for podcasting has never been lower, but the barrier to success has never been higher. 

Starting a podcast is an exciting milestone for any business. With the continued growth of AI, it’s a chance to humanise your brand, share your years of expertise, and connect with even more people on a deeper level.

Don’t let technical hurdles or a lack of editing experience keep your brand’s message in the dark. Whether you’re a seasoned pro or a total beginner, our hireable podcasting studios provide the perfect balance of high-end tech and expert human support.

We handle the mics, the lights, and the grueling post-production. You bring the ideas. Together, we’ll create a podcast that doesn’t just sit on a server, but actually grows your business.

Ready to Come and See Our Podcast Studios in the Flesh?

Explore our Podcast Production Services and let’s get your 2026 schedule booked in. Your audience is waiting – let’s make sure they hear you loud and clear.