July’s Project of the Month is bought to you by The JCB Academy. The JCB Academy offers a unique and innovative learning experience, with an ethos focused on developing the engineers and business leaders of the future. They are doing so by delivering a varied curriculum spanning the core subjects of English, Maths and Science, to things such as Engineering Design, Manufacturing and Financial Education.
We were thrilled when they contacted us here at Reels in Motion and asked us to create a promotional video. They wanted a production that would showcase the academy, highlighting the varied education that students can expect by joining – and we were more than happy to deliver.
The JCB Academy Brief:
The JCB Academy reached out to the Reels in Motion team to develop a promotional video to attract new students for the next academic year. They wanted something fast-paced, modern, and engaging.
They aimed to promote their “Can-Do, Will-Do” mentality, by using shots of students and teachers in action, and footage of the world-leading resources, such as equipment and technology, that can be found on-site in their headquarters in Staffordshire.
JCB Academy already had footage and imagery from previous campaigns they had run, and the initial idea was that Reels in Motion would use our editing expertise without the need to capture more footage.
It became clear when analysing the footage that to deliver JCB Academy the video they desired, we needed to gather some more video. We therefore worked with our client to organise a shoot day. This involved capturing footage of students, teachers, lessons, and aerial shots of the incredible building where The JCB Academy resides using our drone.
The Creative Process:
As per the brief, we knew we wanted to create something quick, modern and innovative. The JCB Academy, being a forward-thinking and innovative institution, needed a video to highlight this.
Our focus, therefore, was ensuring we captured this essence through the editing and through the additional shots that we needed to secure.
In capturing the additional shots, we focussed on the technology and equipment found at the academy, and the unique types of learning that can be found there. Using footage of students welding, creating advanced structures in woodwork, solving complicated algebra equations and more.
We used the drone to capture footage of the purpose-built, state-of-the-art facility and grounds too, serving to highlight just how special the academy is.
For editing, we utilised a stomp music track which we synced up with the video and image footage, which created a very impactful and inspiring effect and worked well with the theme of progression which we were trying to highlight.
We utilised the JCB branding, to not only showcase their core slogan but to add words such as “Passion for Quality” and “Technical and Academic Excellence” to reinforce the message. The font was very large, bold, and industrial which is in keeping with the style of the video.
Customer Testimonial from The JCB Academy
The process was remarkably simple and efficient. It began with an initial meeting followed by a site recce to discuss our requirements. The filming was incredibly productive and we couldn’t believe what the team were able to capture within one (school) day. After a few days we received our first draft. Upon viewing the first draft, Principal, Jim Bailey, exclaimed, “I love it.” With just a couple of minor tweaks, we received our final video, which exceeded our expectations. We highly recommend Reels in Motion for their streamlined approach, excellent results and great value.
Pete Caine, Marketing and PR Manager, The JCB Academy
To read more about The JCB Academy Project, click here.
Ready to work on your next video?
A huge thanks to The JCB Academy for entrusting us to deliver this video that showcases their commitment to excellence for their students. If you’d like to hear more about the amazing locations to shoot a video in Staffordshire, click here.
To create exceptional video content that delivers you results, get in touch on 01782 454054. We are the experts in bringing your vision to life.
