We recently had the privilege of partnering with the Agricultural Industries Confederation (AIC) to create a promotional video for their flagship event, the AIC Dinner and Conference 2024. Held over two days, from 12th to 13th November 2024, at the Holiday Inn West, Peterborough, the event brought together thought leaders, policymakers, and professionals to discuss pivotal topics shaping the agri-food supply chain.
The Event: Exploring “Added Value” in Agri-Food
This year’s conference focused on the theme of “Adding Value in the Agri-Food Supply Chain”, addressing how innovation, sustainability, and collaboration can drive progress. With an agenda packed full of keynote speakers, expert-led discussions, and interactive breakout sessions, the conference provided a valuable forum for exploring industry challenges and opportunities.
The Brief: A Promotional Video to Amplify Impact for AIC
AIC tasked us with producing a two-minute promotional video to capture the event’s atmosphere, scale, and insights. The video would serve as a versatile tool for post-event engagement and future promotions. Our aim was to showcase:
- The vibrancy and professionalism of the conference.
- The variety of speakers, sessions, and attendees.
- The importance of AIC’s role in supporting the agri-food sector.
Bringing the Event to Life On Screen for AIC
To create an impactful video, we focused on three core elements:
- Immersive Atmosphere: Capturing the energy of networking and the engagement in discussions.
- Key Content: Highlighting thought-provoking speeches, panels, and breakout sessions.
- Human Connection: Showcasing the diversity of attendees and their shared passion for advancing the sector.
The result was a sleek and engaging video that distills the conference’s key moments into a concise, shareable format, perfect for use in AIC’s communications.
AIC’s Feedback: A Testament to Collaboration
We were thrilled with the response to the video. As John Kelley, AIC’s Chief Operating Officer, shared:
“It’s been great working with Reels In Motion on the AIC Dinner & Conference 2024. They have captured the magnitude of our event in a short video, which can be used as part of our communications plan.”
Why Event Videos Matter
Event videos like this not only celebrate the success of a conference but also extend its impact far beyond the event itself. They’re an invaluable tool for organisations like AIC. Video can communicate their message, strengthen their brand, and build anticipation for future events.
Let’s Bring Your Event to Life
Looking to amplify your next event with a standout promotional video? Get in touch today to see how we can help you create a lasting impact.
To watch the video in full and learn more about the project, head here. If you’re ready to discuss with us further, get in touch or give us a call on 01782 454054.
