There are many benefits to using video for the education sector, from building your brand and reputation to fostering collaboration and unity between students and colleagues. With the industry becoming increasingly competitive and a vastly changing political landscape, education professionals must be looking towards innovative solutions to set themselves apart from the crowd and appeal to core stakeholders.
That’s where video comes in. We recently published our blog Unlocking the power of video production for the education sector which delved into how schools, universities, colleges and other education providers can utilise video successfully. Now, we’re diving deeper into the benefits of using video and why it needs to be on your agenda.
We know the importance of video production for schools, colleges and universities, so we’re offering a 15% discount exclusively for education providers. Give us a call on 01782 454054 or click here to get in touch.
So, let’s dive into the 10 Benefits of Video Production for Schools, Colleges, and Universities!
1. Build the Brand and Reputation for your School, College or University
A brand isn’t just about logos or slogans – it’s about your story. Utilising engaging and high-quality content is a great way to reflect your school’s values and standards, which should be the cornerstone of your branding strategy. Using professionally produced videos across multiple platforms will ensure you develop a strong, cohesive brand and truly showcase who you are and what you represent. This in turn fosters trust, credibility and a recognisable presence.
2. Showcase the Culture of Your Facility
Videos offer an immersive and authentic glimpse into life at your facility, capturing the unique atmosphere, values and ethos that define who you are. Using professional video to capture moments like inclusive environment of your classrooms, or the high energy of your sports events means your key stakeholders can truly “feel” what your environment offers in terms of your values and community spirit.
3. Boost Student Engagement
As you’ll be aware, today’s students are well-versed in the digital world. This means most respond better to visual and interactive content. With video, you can transform traditional lessons into highly engaging experience that appeals to your core demographic. What’s more, videos can be paused, rewound, and replayed so that students can control their learning experience according to their learning style.
4. Efficient Communication with Parents, Students & Stakeholders
Utilising video to update your audience is much more engaging than text-heavy emails and leaflets. Using video to create short, digestible videos means that your viewers can be informed about upcoming events, policy changes and other core messaging in a way that feels personal and easy to digest.
5. Enhance Marketing Efforts for School, College and University
We understand the current pressures that many of you are facing to enrol more students and increase your public profile. Promotional videos are a powerful marketing tool that can highlight the key strengths of your organisation and give a great first impression. Videos are also highly sharable meaning by using them across your platforms can allow you to reach a broader audience.
6. Teacher Training
Video is an invaluable tool for employee development. Using video to create polished and consistent training that will ensure all your staff members receive the same high-quality level of training in a way that simplifies your message. Whether you are implementing a new policy, are onboarding new teaching staff, or anything in between – video is a useful tool to help you and your team achieve your goals.
7. Document and Archive Memories, Milestones and Celebrations
Capture special moments that can be cherished for years. Whether you want to document a graduation ceremony, a school play or results day – these important events deserve to be captured professionally. Not only does it ensure that these memories won’t be missed, but you can utilise these videos across multiple channels for the purpose of promotional activity and brand awareness.
8. Improve Accessibility at your for School, College and University
Utilising video can help make learning more inclusive. With the use of subtitles, translations, audio descriptions, and other accessibility features you can ensure that your content caters to all and breaks down barriers that are often seen in traditional written formats.
9. Attracting Funding and Sponsorship
Now more than ever it’s important that schools, universities and colleges have a strategic focus on their schools’ finances. Video can not only attract new student enrolment but can also open up the doors to securing funding, partnership and sponsorship opportunities by showcasing your facility and your programmes. Video is a powerful outreach tool to connect with potential donors and educational boards and offer an engaging way to showcase how your school could benefit from financial support.
10. Increased Reach for Open Days
Not everyone can attend your set open days in person. Virtual tours and online open-day videos give everyone a chance to explore your facility at their own convenience, ensuring that no prospective student, parent or employee misses the opportunity to see what you have to offer.
Ready to start benefitting from video production?
There you have it – our 10 Benefits for Video Production for Schools, Colleges and Universities. Incorporating video into your educational strategy offers endless benefits that can significantly enhance how you operate and how you connect with your audience. It’s time to use video to foster a clear sense of community in your organisation and improve engagement with your stakeholders.
As the education sector continues to evolve, using video will set you apart. Take advantage of our exclusive 15% discounts and harness the power of video today! Give us a call on 01782 454054 or click here to get in touch.
