We partnered with Slicker Recycling to create an animated campaign film designed to encourage businesses to think differently about sustainability and circular economy practices.

The aim of the project was to simplify the complex process of waste oil recycling and reposition sustainability as a commercial opportunity rather than a cost burden. Released alongside Global Recycling Day, the campaign needed to feel engaging, accessible, and memorable for a broad business audience.

To bring the message to life, we used animation to transform technical recycling processes into clear, visual storytelling. Building on an existing campaign character, Erika, (seen here in this live action promotional video) we created a playful, cartoon-inspired world that helped make the messaging feel approachable while standing out from traditional corporate sustainability communications.

The final film successfully communicated how waste oil can be collected, re-refined, and reused, helping audiences better understand the value of circular economy thinking. By using humour, optimistic storytelling, and simple language, the campaign helped make sustainability messaging more relatable and actionable for businesses.