Football meets product performance in this fun, fast-paced video for Mapei (UK) Ltd, featuring the players of Halesowen Town FC.

We joined the Mapei team to put Mapetherm Flex RP to the test. Used within Mapei’s External Wall Insulation (EWI) system, this reinforced skim coat is designed to deliver impact resistance and a durable, long-lasting finish.

Rather than a traditional product demonstration, we took a more creative approach, challenging the Halesowen Town players to put their football skills to the test against a specially prepared demonstration wall, with footballs flying towards it showcase the product’s resilience.

The result is an engaging, memorable video that brings the technical benefits of Mapetherm Flex RP to life while highlighting Mapei’s partnership with the football club.

It’s a perfect example of how creative video production can make technical products more accessible, turning key features and benefits into content that captures attention and leaves a lasting impression.