We collaborated with NPZ UK to create this engaging animation, designed to spotlight the critical importance of stem health in oilseed rape cultivation. Through a visually dynamic approach, we brought complex agricultural challenges to life, making the science behind NPZ’s innovations accessible and impactful.

Diseases such as phoma, light leaf spot, and verticillium pose significant threats to oilseed rape varieties without robust resistance, leading to devastating losses of hundreds of millions of pounds for UK farmers every year. Our animation illustrated these challenges while showcasing how NPZ UK’s cutting-edge solutions address them effectively.

NPZ UK’s varieties feature advanced resistance traits, including RlmS and Rlm7 stem canker resistance, TUYV resistance, and light leaf spot resistance genes. These groundbreaking traits not only combat phoma stem canker but also alleviate disease pressure on other key resistance genes, fostering healthier, more resilient crops.

The animation aimed to demonstrate NPZ’s commitment to supporting UK farmers by improving crop productivity and safeguarding against disease risks. It was an excellent opportunity for us to blend our creative expertise with NPZ’s agricultural innovation, creating a piece that both educates and inspires.