For the second year running, we joined Mapei UK, a leading manufacturer of adhesives, sealants and chemical products for the construction industry, at The Installer Show 2026 – the UK’s leading event for tradespeople.

Their stand was buzzing from the moment the doors opened, bringing together industry professionals for live product demonstrations, expert technical advice, interactive games and, of course, plenty of opportunities to meet the fabulous Mapei mascot, Keraquack.

Our role was to capture the energy, innovation and engagement that made the stand such a success. Through a combination of cinematic event videography, dynamic b-roll, customer interactions and interviews with key stakeholders, we produced an engaging exhibition video that showcases Mapei’s presence at The Installer Show and the value of exhibiting at one of the UK’s biggest construction industry events.

Trade shows and exhibitions are about far more than showcasing products; they’re an opportunity to build relationships, strengthen brand awareness and demonstrate expertise to the right audience. Our final event film reflects exactly that, capturing the atmosphere of the show while highlighting Mapei’s innovative product range and reinforcing why they continue to be a trusted name within the construction sector. The content will continue to support Mapei’s marketing long after the exhibition has ended, providing valuable assets for social media, future event promotion and wider digital marketing campaigns.

The feedback we received made the project even more rewarding:

“We’d highly recommend Reels in Motion for event content, especially if you’re hosting a stand. We now have video we can use long-term as part of our content strategy. Thanks, Reels in Motion!”