When Semarchy, a leader in Master Data Management (MDM), reached out to us with a new project, we were thrilled to collaborate again. This time, the goal was to create an engaging animated video that would showcase Semarchy’s integration with Microsoft Fabric at an upcoming conference. Having previously partnered with Semarchy on a series of 2D promotional videos, we were a natural fit to bring this complex story to life with a clear, visually engaging animation.
Crafting the Vision: Bringing Technical Messaging to Life
The challenge was to explain the integration of Semarchy’s MDM platform with Microsoft Fabric in a way that was straightforward, visually appealing, and easy to grasp. To achieve this, we opted for a sleek, modern 2D style to illustrate the key aspects of the solution: data unification, platform integration, and scalability. Through thoughtful animation, we showcased the complexity of the technology in an accessible and compelling way. This final product emphasized how the two platforms work together, delivering a unified data management solution fit for today’s data-driven organisations.
Collaboration in Action: Script and Storyboarding
Semarchy’s team provided the initial script, which we refined to ensure it was optimised for animation. This approach kept the technical language accurate while adapting the content to engage visually. Once the script was approved, Nick, our talented storyboard artist, created visual blueprints for each animated sequence. These storyboards provided a clear roadmap, allowing Semarchy to review and suggest adjustments until they were completely satisfied.
Overcoming Challenges: Meeting Tight Deadlines
With the conference date quickly approaching, the project’s timeline was a challenge. To manage this, we set achievable deadlines and worked closely with Semarchy’s team, who ensured all necessary approvals were met on schedule. This effective teamwork helped us stay on track, enabling us to deliver a polished, impactful video right on time.
The Impact: Positive Reception at the Conference
Debuted at the conference, the video received fantastic feedback, effectively communicating Semarchy’s message. By positioning their integration with Microsoft Fabric as a cutting-edge solution, the video underscored Semarchy’s commitment to innovation and the essential role their technology plays in supporting today’s data-centric businesses.
Working on this project allowed us to combine technical precision with creative storytelling, highlighting the powerful synergy between Semarchy and Microsoft Fabric. This partnership was an exciting opportunity to create content that not only looked great but delivered a message that resonated with audiences and made a lasting impact.
Check out the full video and project here.
If you would like to utilise the power of animated video, get in touch. We’re experts in bringing your complex messages and stories to the screen. Give us a call on 01782 454054 or contact us today.
