11 Undeniable Business Benefits to Filming Your Live Event
Filming live events is no longer just for huge businesses, influencers or gender reveal parties on TikTok. And it doesn’t have to be a specific tool of B2C brands either! In fact, getting more video content from your big event could be key to electrifying your marketing ROI. And we all want that, right?! But […]
Using Video Marketing to Grow Your Social Media Organically
There is nothing we marketing professionals like more than having access to a BIG marketing budget. Being able to curate incredible campaigns and support them with a load of cash is music to our ears. But it’s time to stop sleeping on arguably the most valuable avenue – organic! In particular, organic video marketing. Organic […]
Social Media Video Marketing: Our Complete Guide to Nailing Your Strategy in 2025
You’ve heard it a million times by now – video continues to dominate social media. We regularly see trends fade into the distance as quickly as they arrive (LinkedIn Action Figures – I’m looking at you!), but one thing is certain – video is here to stay. That’s why integrating video marketing into your strategy […]
7 Reasons Brands Need Storytelling in Video Marketing
Once upon a time, in a world full of brands fighting for attention, a few clever companies discovered the secret weapon: storytelling. And guess what? It worked. In fact, studies back it up! Brands using storytelling in their marketing see conversion rates increase by up to 30% (DSIM). Pretty impressive, right? That’s because people don’t […]
Maximising Your Video Production Budget: Tips and Tricks for High Impact
Creating high-quality video doesn’t require a Hollywood budget. With the right strategies and creativity, you can produce impactful content that resonates with your audience while keeping costs in check. Whether you’re after a new promotional video, internal training, or a new approach to your social media video marketing – there are many ways you can […]
8 Game-Changing Video Trends For 2025: Is Your Brand Ready?
We know that making predictions is a one-way ticket to the laughingstocks (like all those football pundits who predicted Leicester City would be relegated the season they won the Premier League). Just like we know there’s always a video trend which explodes that no one saw coming (hi Nutter Butter Tiktok account). Yet, despite the […]
Reels in Motion Celebrate Win at EVCOM London Film Awards
We’re thrilled to share that our video for Slicker Recycling, Erika’s Sustainability Journey, has been highly commended at the EVCOM London Film Awards.This prestigious event celebrates excellence in the video industry, recognising outstanding creativity, craftsmanship, and execution across events, film, communications, and campaigns. This commendation follows a fantastic year for this production where we previously […]
The Ultimate Guide to AdSmart from Sky for B2B Marketers
Television Advertising has been a core channel in the marketing mix for over 8 decades,with the first gracing our screens in the mid 1940’s. Since that first advert, shown during a baseball game between the Brooklyn Dodgers & Philadelphia Phillies, businesses around the world have utilised the power of national television to get their brand […]
7 Reasons Live Event Videos Boost Engagement and ROI
In today’s marketing landscape, capturing and promoting your live events is crucial. It isn’t enough to rely solely on the event itself to ensure engagement and positive ROI, capturing each exciting moment and bringing it to an audience beyond the event attendees is essential. Additionally, being able to live stream and engage your audience in […]
How to Measure the ROI of Your Video Marketing
As with any marketing campaign, demonstrating ROI and monitoring KPIs is essential. Being able to track and monitor the right metrics is the key to driving better outcomes for your video marketing. However, working out what success looks like and how to measure the performance of your video content, can sometimes feel overwhelming. That’s why we’ve […]