SECTOR
Educational Video Production
Are you looking to stand out in a crowded educational market? Whether you’re attracting prospective students, engaging current ones, or communicating effectively with parents, Reels in Motion is here to help you hit the mark.
Reels has vast experience within the Educational and Further Educational sectors when it comes to using video as part of a wider marketing strategy. Over the years, we’ve seen the evolvement of the ‘Video Prospectus’ – first being something new, to now being a key part of attracting students, improving the student experience and a comms tool for parents and guardians.
Reels in Motion prides itself on having the experience to support and lead on video projects. Our knowledge gives us the ability to ensure that your objectives and vision are met, while also maximising the content collected and possibly repurposing content. However, the team is also happy to work with a brief where the client has used video marketing previously or has engaged an agency to deliver a wider marketing strategy and video is one element of that.
Please book a no-obligation discovery call or get in touch to discuss a project you have. Alternatively, please call or email to request our Educational Video Brochure that will further detail how we work and how we can support you.
What is Educational Video Production?
Educational video production involves creating video content designed to teach, train, or inform audiences in a way that enhances business engagement and accessibility. By combining visuals, clear messaging, and storytelling, these videos simplify complex ideas, making learning more effective across schools, universities, and corporate settings.
For educational institutions, video production can include lecture recordings, explainer videos, and online course materials that enrich learning experiences. In corporate environments, it encompasses training videos, onboarding content, and compliance tutorials to improve employee understanding and productivity. These video-based learning solutions support knowledge retention and enable diverse audiences to access content anytime, anywhere.
Reels in Motion specialises in creating tailored educational video solutions that drive engagement and improve accessibility. Click the button below to speak to find out more.
Benefits of Educational Video Production
Boosted Engagement
Videos capture attention more effectively than text or static visuals, helping teachers engage students in classrooms, corporate trainers motivate employees, and content creators inspire online learners.
Improved Retention
Combining visuals and audio, videos make it easier for students, employees, and trainees to absorb and retain information, improving learning outcomes across schools, universities, and training programmes.
Accessible Anywhere
Educational videos support remote learning for students, hybrid training environments for corporate teams, and on-demand courses for lifelong learners, ensuring content is available anytime, anywhere.
Cost Effective
Once created, videos can be reused for training employees, educating students, or delivering online content, reducing costs for schools, universities, and organisations needing repeated instruction.
Simplified Communication
Visual storytelling breaks down complex ideas for audiences, from students in science classes to professionals in compliance training or onboarding programmes.
Why Video Production Matters in the Education Sector
Video marketing helps educational institutions stand out, delivering your message clearly and memorably. It’s not just about showcasing facilities but telling the story of what makes your school, college, or university unique. Video can simplify complex messages and provide an authentic glimpse of your institution’s culture.
Whether you’re highlighting a student experience, showcasing facilities, or communicating changes to parents, video is the most effective tool to get your message across.
At Reels in Motion, we’re experts in creating compelling video content that engages, educates, and inspires. Let’s work together to bring your vision to life and make a lasting impression.
We can produce:
How We Utilise Video Marketing in the Education Sector
87% of marketers say video directly increased their website traffic, generated more leads, and boosted sales. But don’t let them take all the glory. Your school, company or learning institution can benefit from educational video promotion too.
For example, a study found that even short videos can significantly improve student engagement by over 24% and final exam scores increase by more than 7%.
Institutions use explainer videos, virtual tours, and online e-learning video content to engage students more effectively.
Additionally, in corporate training, video improves knowledge retention and engagement, providing scalable learning solutions for employees. From marketing to education, educational video production strengthens visibility, enhances learning, and connects institutions with their audiences in a compelling way.
Types of Educational Videos
- Explainer Videos: Explainers simplify complex ideas, ideal for teaching intricate topics in schools, businesses, and online courses.
- Tutorials: Step-by-step guides tailored to teach practical skills or processes, widely used in corporate training and hands-on workshops.
- Training Videos: Instructional content designed for workplace learning, onboarding, and compliance, ensuring employees understand essential protocols and procedures.
- E-Learning Modules: Video-based lessons combining lectures and interactivity, perfect for self-paced learning in schools, universities, and professional development programmes.
- Animated Videos: Visually creative animations that make abstract concepts tangible, and appealing to learners of all ages and industries.
- Promotional Videos: Promotional videos that highlight educational programmes or courses, designed to attract learners and increase enrolment in schools, universities, and training centres.
- Video Marketing for Social Media
Engage students and boost visibility with short, attention-grabbing videos for Instagram, TikTok, and YouTube. Promote open days, success stories, and staff achievements to drive shares and engagement. - Course Marketing Videography
Launch new courses and programs with engaging marketing videos that capture attention and drive interest. Showcase your institution’s innovations, facilities, and initiatives across multiple platforms. - Drone Videography
Showcase your campus from a stunning aerial perspective with high-quality drone footage. Ideal for promotional content that highlights your institution’s scale, beauty, and innovation.
Speak with our experienced team to uncover the perfect style of educational video content for your brand or institution.
Case Studies of Successful Educational Videos
Reels in Motion specialises in creating impactful video solutions for the education sector, offering services that help educational institutions stand out in competitive markets.
Here are some case studies of our video production work in the education sector:
- Ormiston Sir Stanley Matthews Academy: Over 14 years of partnership, we have produced multiple prospectus videos and advertising materials that highlight the academy’s strengths and achievements. These projects have supported the academy’s efforts to attract prospective students and communicate effectively with parents and the wider community.
- The JCB Academy: Reels created a promotional video to showcase facilities using a range of drone footage and academy filming.
- Staffs Learning: Our promotional video for Staffs Learning combined graphics, sound and filming to create an engaging video.
Reels in Motion helps education providers achieve their goals with customised video solutions. From school prospectuses to university marketing campaigns, we deliver professional expertise and innovation.
Learn more about our services and how we support the education sector by reading our guide on unlocking the power of educational videos.
Contact us
We bring your ideas to life with a personal touch, thanks to a team dedicated to capturing your vision and crafting videos that genuinely reflect your brand.
With over two decades of experience, we’ve had the privilege of supporting numerous businesses like yours.
Give us a call today on 01782 454054 or get in touch at hello@reelsinmotion.co.uk
Frequently Asked
Questions
Why should you choose Reels in Motion as your video production company?
At Reels in Motion, we’ve spent over 20 years creating video content that brings educational stories to life. Based in Stoke-On-Trent, Staffordshire, we specialise in producing high-quality videos for educational institutions – from campus tours and promotional videos to course overviews and student testimonials. Our aim is to craft videos that not only showcase your institution’s strengths but also help attract prospective students, engage current ones, and build your school’s reputation. Let’s work together to capture what makes your institution truly stand out.
What budget do I need for a video for my educational institution?
The budget for your video project really depends on what you need. Things like production time, equipment, voiceovers, actors, and other creative elements will all play a part in the overall cost. If you have a project in mind, just give us an outline, and we’ll happily provide a free, no-obligation quote.
How do I approach a video campaign?
Are you looking to showcase your institution’s unique courses, attract prospective students, or highlight your campus facilities? Perhaps you’re aiming to build brand awareness or boost enrolment numbers. Understanding your objectives and target ROI is crucial. What do you want to achieve per pound spent? Answering these questions will help shape your budget and the type of video you need—whether it’s a campus tour, student testimonial, or promotional video. At Reels in Motion, we’re here to help with all the details, guiding you through every step to ensure your video campaign has maximum impact and delivers real results for your educational institution.
What is the ideal length for a video in the education sector?
The ideal length of your video depends on the type of content you’re creating. If it’s a campus tour or course overview, the video might run between 2 to 10 minutes. For social media engagement, shorter videos – around 30 to 60 seconds – work best to capture attention quickly. We’ll work with you during the pre-production phase to determine the optimal length for your video, ensuring it meets your objectives while keeping your audience engaged.
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