In today’s marketing landscape, capturing and promoting your live events is crucial. It isn’t enough to rely solely on the event itself to ensure engagement and positive ROI, capturing each exciting moment and bringing it to an audience beyond the event attendees is essential.
Additionally, being able to live stream and engage your audience in real time with things such as audience participation and Q&As is a great way to boost engagement during your event and keep things fresh and exciting, keeping them ready to come back next year!
In this blog, we’ll explore the 7 Reasons Why Live Event Videos Boost Engagement and ROI. Learn how you can optimise your live events to ensure consistent success before, during, and after your event.
One: Real-Time Interaction
Utilising a live stream function for your event allows for immediate audience interaction. Through comments, Q&As, and live feedback, you can ensure that your audience can engage in real time. This not only leads to a more enjoyable experience for your audience but can also boost ROI. You’ll be able to answer and respond immediately to important questions. It’ll also lead to higher traction and improved customer experience by creating a great atmosphere that attendees want to return to.
Two: Increased Reach
Utilising video allows you to reach a global audience beyond your event attendees. Whether it’s people from overseas who couldn’t make it in person or you simply want more people to see your event, live streaming enables you to go beyond real-life limitations. A broader reach means higher brand visibility and more scope to tap into a larger customer base, increasing leads and opportunities for revenue generation.
Three: Authentic Content
Capturing each exciting moment from your event on video can foster a sense of authenticity by showcasing genuine reactions from your audience and highlighting the quality of your event. This, in turn, can be used to promote future events with genuine content that builds trust, leading to higher engagement.
Four: Versatile Content Creation
Capturing your event on video allows you to have a bank of versatile content for future marketing campaigns. Video can be repurposed in many different formats, whether that be for social media, your website, or other advertising methods. You can create short snippets for highlight reels or share the full event—anything in between. Not only does this facilitate more efficient use of marketing time and budget, but it also maximises your exposure.
Five: Analytics and Insights
Live streams and live event recordings are excellent ways to gather data on viewer engagement and behaviour. Live streams allow you to see how many are watching live. You’ll see if people are dropping off at certain points, and what leads to the most response. This information will show you what works well and what doesn’t. It is a great way to monitor attendance without the manual monitoring methods often found in real life. Additionally, live event recordings, which can be shared across platforms, allow you to delve into engagement figures, whether that be clicks, shares, or watch times. These insights allow for better-targeted marketing strategies to optimise your future campaigns and conversions.
Six: Shareable Content
Video content is shared 1200% more than text or image-based content (Charle, 2024). This means there is massive potential for reach, shares, and engagement when utilising video to support your live event. Increased shares mean you are gaining organic growth, reaching audiences at no additional cost and expanding your reach, visibility, and brand awareness.
Seven: Building Anticipation
Live streaming and live event recordings are great ways to build anticipation for your event. Live streaming means that not only can real-life attendees mark the date in their diaries, but you can create an online event and produce supporting posts, updates, and content to really build up the buzz. By capturing your event and using clips to promote upcoming events, you will engage clients and entice them to sign up. By using video to encourage pre-event engagement, you can expect higher attendance and participation rates, maximising your revenue opportunities.
Ready to record or live stream your next event?
Live event videos and live streams are incredibly powerful tools for driving engagement and enhancing your ROI. Whether through utilising real-time interactions, showcasing authentic content, or maximising your reach in promotional videos for future campaigns—the benefits are clear. Using video to leverage your live event will enable your brand to create lasting connections with your audience and increase engagement, ultimately leading to more sales.
As you consider your marketing strategies, remember that the impact of live event videos extends beyond the event itself. With careful planning and execution, these videos not only capture the excitement of the moment but also serve as long-term assets for your brand.
At Reels in Motion, we are experts in producing event videos and live streams. If you’re interested in live streaming or recording your upcoming events, or if you’d like more information, give us a call on 01782 454054 or contact us today.
