7 Reasons Brands Need Storytelling in Video Marketing

Once upon a time, in a world full of brands fighting for attention, a few clever companies discovered the secret weapon: storytelling. And guess what? It worked. In fact, studies back it up! Brands using storytelling in their marketing see conversion rates increase by up to 30% (DSIM). Pretty impressive, right? That’s because people don’t […]
Project of the Month: Semarchy

When Semarchy, a leader in Master Data Management (MDM), reached out to us with a new project, we were thrilled to collaborate again. This time, the goal was to create an engaging animated video that would showcase Semarchy’s integration with Microsoft Fabric at an upcoming conference. Having previously partnered with Semarchy on a series of […]
7 Reasons Live Event Videos Boost Engagement and ROI

In today’s marketing landscape, capturing and promoting your live events is crucial. It isn’t enough to rely solely on the event itself to ensure engagement and positive ROI, capturing each exciting moment and bringing it to an audience beyond the event attendees is essential. Additionally, being able to live stream and engage your audience in […]
Reels in Motion Shortlisted for the EVCOM London Live & Film Awards

Big news for the Reels in Motion team – we’re extremely excited to announce that our film Erika’s Sustainability Journey, created for Slicker Recycling, has been shortlisted for the prestigious Brand Communication category at the EVCOM London Live & Film Awards. This is a momentous moment for us, as we compete alongside some of the […]
10 Benefits of Video Production for Schools, Colleges, and Universities

There are many benefits to using video for the education sector, from building your brand and reputation to fostering collaboration and unity between students and colleagues. With the industry becoming increasingly competitive and a vastly changing political landscape, education professionals must be looking towards innovative solutions to set themselves apart from the crowd and appeal […]
Unlocking the Power of Video Production for the Education Sector

There are plenty of songs that celebrate the last day of school (Alice Cooper – School’s Out (from Alice Cooper: Trashes The World) and countless films that simply can’t wait for the summer holidays (Dazed and Confused, Superbad, Booksmart etc. etc. etc.) but where are all the plaudits for the school year getting up and […]
Our Guide to Writing a Video Marketing Brief That Delivers Results: Free Template

With video campaigns becoming a key part of every organisation’s marketing strategy, the ability to write a clear, unambiguous and informative brief to send to your video production team is critical. This will ensure you create video content that engages your audience, communicates your key messages and gets you results. It will also ensure that […]
Paris 2024 Olympics: New Sports, Advanced Video Technology, and How to Watch

The Olympic Games have provided us with some of the most iconic, inspirational and unforgettable moments ever captured on film. From Jesse Owens’ courage in the face of Hitler’s in 1936, to Usain Bolt’s 2008 100m World Record Victory (despite slowing down and beating his chest before the finishing line) and the heart-breaking footage of […]
5 Amazing Locations in Staffordshire to Shoot a Video

Staffordshire, a county brimming with historical significance and natural beauty. It offers an array of stunning locations perfect for any video production. From the picturesque village of Alrewas to the rugged landscapes of The Roaches, and the iconic industrial heritage of Bottle Kilns to the grandeur of Staffordshire’s castles. Each site provides a unique backdrop […]
Euro 2024: Game-Changing Video Production and Broadcast Technology

Get your four-pint-pitchers, your Three Lions, and your 2 o’clock finishes booked in the work calendar! UEFA Euro 2024 is here and this time it’s definitely coming home (or at least, its coming into our homes) For football fans across the continent, Euro 2024 will see the following filling our TV screens for the next […]