Social Media Video Marketing: Our Complete Guide to Nailing Your Strategy in 2025
You’ve heard it a million times by now – video continues to dominate social media. We regularly see trends fade into the distance as quickly as they arrive (LinkedIn Action Figures – I’m looking at you!), but one thing is certain – video is here to stay. That’s why integrating video marketing into your strategy […]
Reels in Motion Unveils Bold New Look to Mark 20 Years in Business
Reels in Motion has officially launched a complete brand refresh – including a sparkling new website – to mark 20 years of growth, creativity, and client success. After recently celebrating our 20th anniversary, we decided it’s time for a new look to kick start our new era. More than just a visual update, it’s a […]
7 Reasons Brands Need Storytelling in Video Marketing
Once upon a time, in a world full of brands fighting for attention, a few clever companies discovered the secret weapon: storytelling. And guess what? It worked. In fact, studies back it up! Brands using storytelling in their marketing see conversion rates increase by up to 30% (DSIM). Pretty impressive, right? That’s because people don’t […]
6-Step Guide to the Perfect Video Marketing Strategy
Introduction to a Video Marketing Strategy Video marketing is a powerful tool for businesses looking to engage audiences and drive conversions. This comes as no surprise, with social platforms now prioritising video above other forms of media and search engines reward websites that use video content. Add to this the rise in popularity of targeted […]
Our Guide to Writing a Video Marketing Brief That Delivers Results: Free Template
With video campaigns becoming a key part of every organisation’s marketing strategy, the ability to write a clear, unambiguous and informative brief to send to your video production team is critical. This will ensure you create video content that engages your audience, communicates your key messages and gets you results. It will also ensure that […]
The Truth About Video Marketing: Key Insights, Benefits & Why It’s Crucial for 2024
In today’s fast-paced digital landscape, video marketing has emerged as a powerful tool that no business can afford to ignore. As you consider your marketing budget for the remainder of 2024, it’s crucial to allocate resources to avenues that guarantee a high return on investment (ROI). Video marketing not only promises impressive results but also […]
7 Top Tips for a Successful Video Marketing Project
In the last 20 years, video marketing has gone from being reserved for large blue-chip companies with huge budgets, to a key part of EVERY organisation’s marketing strategy*. From Sole-Traders and start-ups, to high-profile SME’s and Conglomerates, video has become THE most effective and powerful method of engaging with and communicating directly to target markets. […]