The JCB Academy approached Reels in Motion to produce a high-energy promotional video aimed at attracting new students for the upcoming academic year. The academy needed a modern and engaging video to reflect their innovative “Can-Do, Will-Do” mentality and showcase their advanced resources, including state-of-the-art equipment and technology. Initially, JCB Academy provided existing footage from previous campaigns. However, after analysing the material, Reels in Motion determined that additional shots were necessary to meet the project’s goals. A comprehensive shoot day was organised to capture dynamic classroom interactions, featuring students and teachers engaged in activities like welding, woodworking, and solving complex equations, as well as aerial drone shots of the academy’s purpose-built headquarters and facilities.

In post-production, the video was edited to a fast-paced stomp music track, enhancing its dynamic and progressive feel. JCB branding was prominently featured, with large, bold fonts reinforcing messages such as “Passion for Quality” and “Technical and Academic Excellence.” The final video effectively highlighted JCB Academy’s innovative spirit and state-of-the-art facilities, providing a compelling visual narrative to attract prospective students. Reels in Motion successfully delivered a modern, engaging promotional tool that underscores the academy’s unique educational environment and advanced resources.