At Reels in Motion we strongly believe that your video marketing content should match what you and your organisation stands for and what your values are. So when Slicker Recycling told us that they were fun, quirky, and liked doing things a little but differently, we thought that sounded like a perfect recipe for a brilliant video. These values, combined with the fact that what they do (they take waste oil and recycle it back into new oil to be reused) genuinely has a huge impact on sustainability and protecting the world we all live in, we knew this was a fantastic opportunity to create something special for them. A video which would not only inform their audience, but entertain and inspire them too.

After carrying out a discovery session with the client to learn more about what they do, the creative team at Reels in Motion put together 6x original ideas/approaches and presented them to the senior stakeholders at Slicker. These approaches varied in style, themes and, well, let’s be honest, in how crazy they were!

The client then picked their favourite idea, added their own input into it, and the brief was set. The video must be presenter-led, must be quirky, must be different to all of their competitors, and it must empower people to know that they can make a difference and save the world.

The completed video took two months to create, five days to film – including a trip to Denmark, filming on-location at garages and car dealerships, as well re-creating the Nakatomi Plaza and Raiders of the Lost Ark in our studio – and two weeks to edit.