Our long-term client, Sempar approached us to produce a suite of videos to support their website relaunch. Alongside a number of client case studies, they also wanted a fresh series of Meet the Team films to help humanise the brand and strengthen audience connection.

From the outset, we collaborated closely with the Sempar team to understand not only what they wanted to say, but how they wanted their people to be perceived. This shaped our creative approach. We developed two video styles to bring their vision to life.

For the wider team, we crafted a clean and conversational piece-to-camera setup. Our creative process focused on making contributors feel relaxed and natural on screen. On shoot day, our crew created a warm, low-pressure environment, ensuring authentic delivery and genuine personality came through. These videos are simple yet incredibly effective, offering a friendly introduction to the people behind the brand and instantly making the website feel more approachable.

For the senior leadership team, we elevated the creative by incorporating dynamic b-roll and editorial-style cutaway shots. This allowed us to capture them in action – leading meetings, collaborating with colleagues and clients, and showcasing their day-to-day environment. The creative process here involved storyboarding key moments, scouting locations within their workspace, and filming sequences that highlighted their roles with clarity and personality. The final edits blend interview-led narrative with strong visual storytelling, making the content more immersive and engaging for key stakeholders.

Together, these videos help Sempar build trust, strengthen relationships, and showcase the people who drive the business, ultimately supporting their refreshed visual identity and online presence.