We teamed up with Q-railing UK to create a powerful campaign in support of International Women’s Day and Women in Construction Week 2025. As a global leader in railing systems, Q-railing wanted to shine a spotlight on the incredible women driving their projects forward and celebrate the vital role of women in construction.

With a clear vision for the video, Q-railing’s marketing manager aimed to showcase the real women behind the business. We captured footage of team members across various roles, from Sales to Fleet Driving, sharing their thoughts on the significance of these national events, their experiences in the industry, and what it means to be a woman in construction.

By weaving these personal stories with dynamic shots of the team in action, we crafted a compelling 60-second video that is both inspiring and emotive.

The video delivered a huge impact for Q-railing, leading to:

• The video receiving over 1000 views, 118 clicks and a 15% engagement rate on LinkedIn
• 457% uplift in organic impressions on LinkedIn
• 185% uplift in Instagram reel performance compared to Q-Railings previous 5 reels

We are absolutely thrilled with these results, which showcase the power and importance of video in supporting the marketing strategy of your business.