For any organisation who needs to reach a national audience but find the costs associated with producing and then running a full television advertising campaign prohibitive, a Sky Adsmart campaign can be the perfect solution. Sky Adsmart works by ‘streaming’ your 30s video during a commercial break to any household in the country who has a Sky TV package.  You can target a very specific audience profile – for example, if your core market was 30-40 year old men and you were based in the North-West, SkyAdsmart would only stream your video to that demographic in that area. This saves huge investment on blanket advertising to the nation, and also delivers very specific video market targeting.

For Open Space Concepts, they wanted to promote their amazing (and very beautiful) outdoor living spaces to 50+ couples in several geographical areas in the UK over a specific 2 week period before Christmas.

As a specialist Sky Admart provider, Reels in Motion worked with Open Space Concepts to develop, write, produce and deliver a 30s video which would appeal to their target audience.

Just as with full network TV advertising, the video must be pre-approved by ClearCast before it is allowed to air. Reels in Motion are very experienced in delivering this complex part of the process for our clients, which removes the stress, workload and resources required from them, and leaves them to do what they do best.