We work with product manufacturer Mapei on a long-term retainer basis, producing consistent, high-quality video content that showcases their market-leading adhesives, sealants and chemical solutions.

One such project focused on their Ultralite S1 Flex Zero – a lightweight, high-yield adhesive designed to make installations faster, easier and more efficient.

Working closely with Ceramic Training Manager Adam Newton, we brought his vision to life: to clearly demonstrate how the Ultralite product performs in comparison to traditional adhesives on the market. Together, we developed a focused two-minute product demonstration that used side-by-side comparisons to highlight the product’s performance advantages.

To tell the story effectively, we captured detailed close-up footage of the application process, the adhesive coverage beneath tile installations, and the full installation timeline from start to finish. We also incorporated time-lapse sequences to help compress the process into an engaging and easy-to-follow visual narrative.

The final result was a clear, simple and impactful product demonstration that positions Ultralite S1 Flex Zero as an innovative solution within the market. Adam and the wider Mapei team were delighted with the finished video, which now serves as a valuable marketing, sales and training asset.