Reels in Motion were commissioned by the Forage Analysis Assurance Group to produce an animation that explained who they are, what they do and also the importance of quality forage analysis and how this impacts both food production and livestock. As a result of FAA’s work the accuracy of forage analysis is constantly improving and the variability reducing, making the information on which feeding decisions are based more reliable. In turn this helps to reduce inefficiencies in all aspects of the agri-food supply chain. By producing a short animated video, it allows the information to be delivered in a interesting way that keeps audiences engaged.