Reels in Motion partnered with the Chartered Institution of Railway Operators (CIRO), a leading body dedicated to supporting the rail industry through training, mentoring schemes, and more. The goal was to create an emotive and aspirational video that not only highlighted CIRO’s integral role in the UK rail industry but also aligned with their newly introduced Vision, Mission, and Values.

The video focused on how CIRO is supporting the industry through the rapid changes and challenges it faces, such as climate change, electrification, automation, and the need for skilled talent. CIRO sought to position themselves as the go-to in training and developing new professionals for the sector, showcasing the benefits of joining their network.

Filming in a live rail environment came with its challenges, but our team expertly navigated them to capture high-quality, impactful final shots. Through clear communication and seamless collaboration with CIRO, we ensured the project was delivered on time, maintaining the highest standards.

The final video has already garnered glowing feedback from the industry, sparking interest from key partners and reinforcing CIRO’s position as a leader in the rail sector. The final video is a testament to the power of creativity, professionalism, and effective partnerships in delivering powerful video content.