Reels in Motions brief was to produce an inspirational film for Aspire Housing to show to all employees and stakeholders at the annual conference.  After digging deeper and speaking with a wider catchment at the organisation it was clear that the culture has been lost slight through rapid growth, some senior leadership changes and new offerings.  Through these discussions it was clear just how important and well regarded the organisation was by everyone we talked to but the sense of togetherness had been lost. It was a case of individual pride about Aspire rather than a collective power.  This can often be the case when large organisations grow and have to adapt.

Our approach to this video project was to develop a way of including as many people as possible to bring the film together.  It was clear that senior team thought so highly of everyone within the organisation and we just need to use this film to show that and reconnect everyone to the organisation.  We decided that to achieve that we had to stay clear of any levels of hierarchy and everyone from CEO to support worker was included in the same way.  The method for that you will see in the conclusion of the film. The films narration was delivered from a professional voiceover artist which again was a decision we made in preference to be narrated by someone at senior level internally which is often the case in a film of this nature.