SECTOR
Education
Are you looking to stand out in a crowded educational market? Whether you’re attracting prospective students, engaging current ones, or communicating effectively with parents, Reels in Motion is here to help you hit the mark.
Reels has vast experience within the Educational and Further Educational sectors when it comes to using video as part of a wider marketing strategy. Over the years, we’ve seen the evolvement of the ‘Video Prospectus’ – first being something new, to now being a key part of attracting students, improving the student experience and a comms tool for parents and guardians.
Reels in Motion prides itself on having the experience to support and lead on video projects. Our knowledge gives us the ability to ensure that your objectives and vision are met, while also maximising the content collected and possibly repurposing content. However, the team is also happy to work with a brief where the client has used video marketing previously or has engaged an agency to deliver a wider marketing strategy and video is one element of that.
Please book a no-obligation discovery call or get in touch to discuss a project you have. Alternatively, please call or email to request our Educational Video Brochure that will further detail how we work and how we can support you.
Why Video Production Matters in the Education Sector
Video marketing helps educational institutions stand out, delivering your message clearly and memorably. It’s not just about showcasing facilities but telling the story of what makes your school, college, or university unique. Video can simplify complex messages and provide an authentic glimpse of your institution’s culture.
Whether you’re highlighting a student experience, showcasing facilities, or communicating changes to parents, video is the most effective tool to get your message across.
At Reels in Motion, we’re experts in creating compelling video content that engages, educates, and inspires. Let’s work together to bring your vision to life and make a lasting impression.
We can produce:
How We Utilise Video Marketing in the Education Sector
Video production is an incredibly versatile tool in the education sector. Whether you’re looking to attract students, boost your institution’s profile, or engage your existing community, the right video content can make a real impact. Here’s how different types of videos can work for your institution:
Video Marketing for Social Media
In a world where attention spans are short and social media dominates, video is the most effective way to reach your audience. Whether you’re promoting open days, student success stories, or staff achievements, social media videos can help boost engagement, increase shares, and elevate your institution’s visibility. With the right strategy, we can help you produce videos that stand out on platforms like Instagram, TikTok, or YouTube. These videos will not only attract prospective students but also engage current students and foster a strong online presence.
Social media videos need to be fast-paced and visually engaging to capture attention. We help you create content that fits these platforms perfectly, ensuring that your message gets through, even in the fast-paced world of social media.
Promotional Video Production for TV and Streaming
TV and streaming platforms provide an excellent opportunity to showcase your institution to a wider audience. A promotional video can highlight the best aspects of your school or university, from your state-of-the-art facilities to your student achievements. Whether it’s a TV ad or a feature for streaming services, our team produces polished, professional videos that communicate your unique strengths. The goal is not just to inform but to inspire – to make potential students excited about joining your educational community.
These high-quality videos are perfect for wider distribution and make a strong first impression, helping you capture the interest of prospective students, staff, or investors.
Education Product Demonstration Videos
Educational institutions often introduce new technologies or innovative learning methods, and product demonstration videos can be an effective way to explain these to students, staff, and stakeholders. Whether it’s new classroom technology, online learning platforms, or a unique teaching methodology, our demonstration videos simplify complex topics and clearly communicate how these innovations benefit your institution.
These videos are an excellent way to build trust and understanding, ensuring that everyone, from students to staff, feels comfortable and confident using new systems and tools.
Process Demonstration Video Production
In education, certain processes or systems can be challenging to explain through traditional means. A technical process video can break down complex workflows, offering a step-by-step guide that is easy to follow. This can be particularly helpful for onboarding new students, showcasing how specific courses or systems operate, or for staff training purposes.
By translating complex processes into a visual medium, we help you increase comprehension, reduce mistakes, and save time – all while creating a resource that can be revisited time and time again.
Video Marketing for Funding Opportunities
For educational institutions looking to form strategic partnerships or attract funding, B2B promotional videos are crucial. Whether it’s a case study, partnership proposal, or showcasing your institution’s innovation, these videos help establish your authority and build trust with other organisations. Our team will work with you to create videos that highlight your institution’s achievements, present collaborative opportunities, and attract new partnerships.
Well-produced B2B videos can help secure partnerships, sponsorships, and collaborations, putting your institution in front of the right decision-makers.
Video Production for Learner Testimonials
One of the most powerful ways to attract prospective students is through authentic stories from current students, parents, or staff. Testimonial videos bring real experiences to life, demonstrating the impact your institution has on individuals. Whether it’s highlighting student success stories or showing how faculty have made a difference, testimonials build credibility and trust in a way that resonates with your audience.
We help you create testimonial videos that feel genuine and impactful, helping to turn your existing community into your biggest advocates.
Event Videography and Live Streams
Educational institutions are often host to key events – from open days to graduations. Capturing these moments on video can help extend the experience to a wider audience, allowing prospective students, parents, and alumni to engage with your institution even from afar. Live streaming key events or creating highlight videos not only keeps your community connected but can also serve as a valuable marketing tool for future events.
By repurposing event footage into marketing materials, you can keep the excitement alive long after the event is over, ensuring continued engagement with your institution.
Course Marketing Videography
If your institution is launching new courses, products, or services, product marketing videos can be a dynamic way to spread the word. From highlighting innovative programs to showcasing facilities or new initiatives, we create videos that capture the attention of your target audience. These videos can be used across multiple platforms to enhance your marketing efforts and increase interest in what your institution has to offer.
Marketing videos ensure that your message is clear, engaging, and targeted to the right audience, helping you achieve greater visibility and success.
Video Production & Animation for Educational Videos
When it comes to breaking down complex subjects or making learning more engaging, educational and animated videos are ideal. Whether it’s explaining a complicated concept or making abstract ideas more accessible, animation brings learning to life. We create educational content that simplifies subjects while keeping the viewer engaged, making learning both fun and effective.
From explainer videos to tutorials, these animated videos can be used as part of your institution’s curriculum or shared publicly to attract interest in your courses.
Drone Videography
There’s no better way to showcase your institution’s size, beauty, and innovation than through aerial footage. Drone videography offers a unique perspective, giving viewers an impressive bird’s-eye view of your campus and facilities. Whether you’re promoting your institution to prospective students or showcasing new developments, drone footage adds a dynamic, visually striking element to your video marketing strategy.
With our experienced drone videography team, we ensure every shot is captured in stunning detail, providing you with video content that is sure to impress.
Contact us
We bring your ideas to life with a personal touch, thanks to a team dedicated to capturing your vision and crafting videos that genuinely reflect your brand.
With over two decades of experience, we’ve had the privilege of supporting numerous businesses like yours.
Give us a call today on 01782 454054 or get in touch at [email protected]
Frequently Asked
Questions
Why should you choose Reels in Motion as your video production company?
At Reels in Motion, we’ve spent over 20 years creating video content that brings educational stories to life. Based in Stoke-On-Trent, Staffordshire, we specialise in producing high-quality videos for educational institutions – from campus tours and promotional videos to course overviews and student testimonials. Our aim is to craft videos that not only showcase your institution’s strengths but also help attract prospective students, engage current ones, and build your school’s reputation. Let’s work together to capture what makes your institution truly stand out.
What budget do I need for a video for my educational institution?
The budget for your video project really depends on what you need. Things like production time, equipment, voiceovers, actors, and other creative elements will all play a part in the overall cost. If you have a project in mind, just give us an outline, and we’ll happily provide a free, no-obligation quote.
How do I approach a video campaign?
Are you looking to showcase your institution’s unique courses, attract prospective students, or highlight your campus facilities? Perhaps you’re aiming to build brand awareness or boost enrolment numbers. Understanding your objectives and target ROI is crucial. What do you want to achieve per pound spent? Answering these questions will help shape your budget and the type of video you need—whether it’s a campus tour, student testimonial, or promotional video. At Reels in Motion, we’re here to help with all the details, guiding you through every step to ensure your video campaign has maximum impact and delivers real results for your educational institution.
What is the ideal length for a video in the education sector?
The ideal length of your video depends on the type of content you’re creating. If it’s a campus tour or course overview, the video might run between 2 to 10 minutes. For social media engagement, shorter videos – around 30 to 60 seconds – work best to capture attention quickly. We’ll work with you during the pre-production phase to determine the optimal length for your video, ensuring it meets your objectives while keeping your audience engaged.
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