We partnered with Steelite International / Steelite Utopia to bring their cutting-edge Life Edge-Chip Warranty testing machine to life on screen. The video was designed for use across social media and at the world-renowned Ambiente Frankfurt tradeshow.

Steelite wanted to reinforce their commitment to quality and showcase the rigorous testing their products undergo to meet the highest industry standards. Their state-of-the-art machine is a true innovation, and we knew the video needed to not only demonstrate how it works, but also clearly communicate the value it brings to Steelite’s clients.

Our approach combined informative storytelling with a bold, promotional edge. We opened with sleek product shots and on-screen USPs to set the scene. The second half of the video ramps up with the testing machine in action, enhanced by a dramatic soundtrack and dark, cinematic colouring to maximise visual impact.

The result? A powerful, engaging video that simplifies the message without compromising on impact. It’s been incredibly well received by customers, distributors, and sales representatives alike, and the LinkedIn results speak for themselves:

• 32,459 impressions
• 8.4% click-through rate (organic)
• 3,286 video views
• 9h 48m 25s total watch time