SECTOR
Manufacturing
In the manufacturing sector, video has become a vital tool for communication and growth. Long gone are the days of a single promotional film—today’s manufacturers rely on a diverse range of video services to stay competitive. At Reels in Motion, we work across all aspects of video production, creating powerful assets that resonate with internal teams, stakeholders, and customers alike.
A company promotional film is still an important marketing asset, perfect for use on your website, social media, or in-office screens, but it’s just the beginning. We produce a variety of video content for the manufacturing sector, from product demonstration videos designed to enhance sales and customer training, to internal health and safety training videos that keep your workforce informed and compliant. With over two decades of experience, including long-standing partnerships with brands like Michelin and JCB, we know how to deliver effective, impactful content.
We also specialise in live event coverage, capturing key moments at product launches, AGMs, and conferences, and we offer site tour videos to give your customers a behind-the-scenes look at the quality of your production process. Our internal communication films, such as CEO messages and year-end highlights, help to reinforce your company’s culture and celebrate success stories.
With Reels in Motion, you can work directly with us, introduce us to your agency, or invite us to tender for your company’s supplier framework. With 20 years of experience, we support hundreds of video projects, helping businesses like yours thrive through strategic video production.
Book a no-obligation consultation with Reels in Motion today, or get in touch to discuss your project and request our Manufacturing Video Brochure to see how we can support your needs.
Utilising Video Production in the Manufacturing Industry
For manufacturers, video plays a key role in showcasing complex processes, demonstrating product capabilities, and communicating innovation. It’s not just about filming—it’s about transforming your operations into engaging content that can be used across various platforms. From promotional videos to internal training, video allows you to extend your message far beyond the factory floor.
At Reels in Motion, we help you capture the essence of your manufacturing operations while creating repurposable content that resonates with your audience and enhances your brand’s visibility.
We can produce:
How to Harness Video Production in the Manufacturing Industry
Expertly shot videos can help manufacturers showcase their expertise, highlight their innovative products and processes, and communicate their production methods in a way that engages prospective business partners, clients and internal teams. From promotional clips to full event recordings, video is a powerful tool that can transform your business.
Here’s how video can maximise your impact:
B2B Video Marketing
In manufacturing, strong relationships with partners, investors, and other businesses are essential. B2B video marketing lets you position your brand as a leader in the industry by showcasing your innovations, collaborations, and success stories. Whether it’s through case studies, technology showcases, or promotional videos, B2B marketing videos are designed to highlight your expertise and build lasting business relationships.
At Reels in Motion, we create targeted videos that help you connect with other businesses, showing off what makes your company special.
Social Media Snippets
Whether you’re manufacturing precision equipment or leading a live training session, social media is the perfect space to share your highlights. Short, impactful video snippets – ranging from 15 to 60 seconds – can highlight key moments, whether it’s showcasing new machinery or offering a behind-the-scenes look at your production line. These videos are perfect for platforms like LinkedIn, Instagram, and YouTube, where immediate engagement is essential, driving traffic and sparking interest in your wider campaigns.
Video Production for Promotional Videos
Promotional videos are one of the most versatile tools you can have. For manufacturers, a promo video can showcase your facilities, introduce your latest innovations, or offer a behind-the-scenes look at your processes. But it’s not just about what you make – it’s about showing what you do and sharing your processes in a way that resonates with your audience.
Whether shared on your website, used as part of your marketing strategy, or during client presentations, a well-crafted promo video helps you connect with your audience and leave a lasting impression.
Full Event Recording
Hosting a product launch, factory tour, or industry seminar? Full event recordings allow you to capture every moment and extend the life of your content. These videos can be a great addition to internal training, client presentations, or future marketing campaigns.
Video Production for Highlight Reels
These short, high-energy videos condense the best moments from your event into a quick, engaging format. Whether it’s a product launch in a manufacturing plant or the most impactful moments of a live training session, a well-edited highlight reel can keep your audience engaged and eager for more.
These reels can be great for sharing on social media, sending in email campaigns, or showing during presentations – keeping your audience connected to the most exciting aspects of your business or session.
Video Production for Customer Testimonials
Trust is essential, no matter your industry. For manufacturers, a testimonial video featuring satisfied customers explaining how your products have positively impacted their business can be a powerful endorsement.
These authentic success stories help build credibility, and they can be shared across your website, social media, and presentations to show future clients why they should work with you.
Interview Videography
Adding depth to your manufacturing process can be achieved through interview-style videos. Interviewing key personnel or your expert engineers can bring a more human element to your business, allowing viewers – whether that’s potential clients or business partners – to connect with the people behind the operation. These videos help provide insights into the value and expertise of your company in a way that resonates with your audience.
Product Demonstration Videos
In manufacturing, your products are often highly technical, and showcasing their features can be challenging. Product demonstration videos simplify this by highlighting key features and showing your products in action. These videos help customers understand the benefits of your products, making the decision-making process easier for them.
Whether it’s software, machinery, or equipment, product demonstration videos are an essential tool for educating your customers and driving sales.
Video Production & Animation for Educational Videos
Manufacturing is filled with complex processes and technologies, and explaining them isn’t always easy. That’s where educational and animated explainer videos come in. These videos break down intricate concepts, making them easier for both internal teams and external audiences to understand. Whether it’s explaining how a machine works or outlining safety protocols, animation makes the complex simple.
These videos are ideal for training, marketing, or client education – turning technical information into something digestible and engaging.
Drone Videography
Looking to show your operations from a whole new perspective? Drone videography offers a dynamic, bird’s-eye view of your facilities, projects, or large-scale operations. Aerial views provide a dynamic element that standard cameras can’t match, making them ideal for promotional content, highlight reels, or event videos.
Drone footage captures the full scale of your work, giving clients an impressive bird’s-eye view of your manufacturing processes.
Contact us
We bring your ideas to life with a personal touch, thanks to a team dedicated to capturing your vision and crafting videos that genuinely reflect your brand.
With over two decades of experience, we’ve had the privilege of supporting numerous businesses like yours.
Give us a call today on 01782 454054 or get in touch at [email protected]
Frequently Asked
Questions
Why should you choose Reels in Motion as your video production company?
At Reels in Motion, we’ve spent over 20 years crafting video content that brings manufacturing stories to life. Based in Stoke-On-Trent, Staffordshire, we specialise in creating high-quality videos for manufacturing businesses – from corporate videos and marketing materials to product showcases and process walkthroughs. Our goal is to produce videos that not only highlight your operations but also deliver tangible results, whether it’s boosting brand visibility or driving customer engagement. Let’s work together to capture what makes your business stand out.
What budget do I need for my manufacturing video production?
The budget for your manufacturing video will depend on the scope of your project. Factors like production time, the complexity of filming on-site, specialised equipment (e.g., drones for aerial shots), voiceovers, and any post-production work will all influence the cost. If you have a project in mind, give us an outline, and we’ll happily provide a free, no-obligation quote tailored to your needs..
How do I approach a video campaign?
Start by defining your goals. Are you aiming to showcase a new product, attract potential investors, or demonstrate your production processes? Maybe you’re looking to build brand awareness or generate direct sales. Understanding your objectives and target ROI is key. How much do you want to earn per pound spent? Answering these questions will help shape your budget and determine the type of video you need – whether it’s a product demo, factory tour, or corporate video. At Reels in Motion, we’re here to help you with the fine details, guiding you through every step to ensure your video campaign makes the maximum impact and delivers real results for your manufacturing business.
What is the ideal length for a manufacturing video?
The ideal length depends on the type of video you’re creating. If it’s a product demonstration or process walkthrough, videos could range from 2 to 10 minutes. For social media, shorter videos – between 30 to 60 seconds – work best for quick engagement. We’ll discuss the best length for your video during the pre-production phase, ensuring it meets your goals while keeping your audience engaged.
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